Sponge Cloth Market with (Covid-19) Impact Analysis: Growth, Latest Trend Analysis and Forecast

Sponge Cloth Market: Introduction

The global sponge cloth market is anticipated to show significant growth, driven by growing preference for sponge cloth in sectors such as clothing, household cleaning, and packaging. Sponge cloth is made of a mixture of cellulose, cotton, and mirabilite (natural mineral salt). Natural mineral salt helps to increase absorbency level of the sponge. This makes the product highly absorbent and strong. Sponge cloth can absorb liquid 20 times its weight, but easily becomes dry, which minimizes bacteria and mildew growth. It is washable up to 300 times that can replace 15 rolls of paper towel.
Increasing demand for cleaning products from residential as well as commercial sectors is boosting the sponge cloth market. Additionally, growth in application of sponge cloth also drives the market.

Key Drivers of the Global Sponge Cloth Market

Growing awareness about cleaning and personal hygiene is encouraging the cleaning products market across the globe. The commercial sector comprising hotels and restaurants, hospitals etc. is anticipated to show enhanced demand for sponge cloth, thus surging the overall market. Lower cost and the best substitute to other cleaning products (such as towels) are the major drivers of the global sponge cloth market.
Technological advancement is also encouraging the sponge cloth market growth. Manufacturers involved in the sponge cloth market are focusing on product development through increased investment in R&D to enhance product features and improve product efficiency.

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Sponge Cloth Anticipated to Create Attractive Opportunities in Future

Enhancement in sanitation standards are anticipated to boost the market for cleaning products including sponge cloth in several developing countries and in applications such as packaging, cleaning, and clothing. This is expected to create lucrative opportunities for sponge cloth manufacturers during the forecast period. Boost in demand for sponge cloth in emerging countries is the major driver of the market.

Low production cost anticipated to increase local players in the market which may lead to price competition in price sensitive regions

Manufacturing cost of sponge cloth is low compared to other cleaning products. In price-sensitive regions such as Asia Pacific and South America, easy availability of low-cost substitutes compared to branded products is anticipated to hinder the growth of the organized market in these regions.

North America and Europe anticipated dominating the global sponge cloth market

North America and Europe dominate the global sponge cloth market owing to presence of major manufacturers of sponge cloth.
Changing sanitation standards are expected to boost the demand for sponge cloth. Additionally, growing concerns about adverse health effects due to unhygienic environments are boosting the demand for household cleaners which is also expected to spur the global sponge cloth market. Growing urbanization and improvement in standard of living is also a supportive factor for the market.

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Key Players Operating in the Global Sponge Cloth Market

The global sponge cloth market is highly fragmented across several international and local manufacturers. Major market players account for around 10%–15% share of the overall sponge cloth market. Global brands are focusing on expanding their business to cater to the increasing regional demand. A few of the key manufacturers operating in the global sponge cloth market are: