Washington: Individuals who are concerned regarding the well being of other people are found to be happier than the individuals who concentrate only on their development. Generosity gives happiness to people, even if they are little generous. Individuals who take action only out of self-interest are comparatively less happy. Merely committing to be more generous is a lot to initiate an alteration in our brains which makes us happier. These findings were found in a recent study by UZH neuroeconomics.

Doing something good for anybody provides any individual with a very pleasant feeling which the behavioural economists name as a warm glow. In association with the international researchers, Ernst Fehr and Philippe Tobler from the Department of Economics at the University of Zurich researched how the areas of the human brain communicate for the generation of this feeling. The outcome provided insight into the association of happiness and altruism.

The researchers in their experiment found that the individuals who behaved in a more generous way were found to be happier later than those individuals who behaved more selfishly. However, the amount of generosity had no influence on the increase of contentment.

“You do not require to become a marry who always self-sacrifices for feeling happier. Simply being a little more generous will be sufficient,” states Philippe Tobler.

Before the beginning of the experiment, most of the participants of the study had committed verbally to behave in a generous way towards other people. This particular category of the participants was willing to accept high costs so as to something good for someone else

These people also realised to feel happier after initiating their generous behaviour, but not before doing so than the group which did not make any generous move for others but had committed to behaving in a generous way towards them.