Contextual Advertising Market is expected to reach USD 420.50 billion by 2025 from USD 106.42 billion in 2017 and is projected to grow at a CAGR of 18.7% in the forecast period of 2018 to 2025 (Current Year Statistic Will Be Provided in Report). The report includes market shares of contextual advertising market for global, Europe, North America, Asia Pacific and South America. The global market is fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in contextual advertising market in order to sustain in long run.
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The factor proves that the telecommunication and media industry is growing and will derive the market of contextual advertising. Contextual advertising is targeted advertisement which appears on the website based on user’s last browsing history and cookies. These types of advertising are mostly logos, pictures, texts and others. This advertisement mostly appears on webpage, email, instant messaging and are also known as ad banners. The renowned players in contextual advertising market are
SAP among other
The contextual advertising market report contains data for historic years 2016, the base year of calculation is 2017 and the forecast period is 2018 to 2025.
According to Statista, in 2017, the telecommunication market was valued around USD 1.4 trillion and estimated to grow around USD 1.46 trillion by 2020.
According to Outlook Report, The U.S. media and entertainment industry is USD 735 billion which includes television program, commercials, streaming content, broadcast, radio and other.
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Market Segmentation: Global Contextual Advertising Market
The market is based on approach, type, development and industry segments.
Based on approach, the market is segmented into
Mass contextual advertising
Focused contextual advertising
Contextual behavioral advertising
Contextual billboard advertising
Based on type, the market is segmented into
Location-based advertising and others
Based on deployment, the market is segmented into
Based on industry, the market is segmented into
Retail, and restaurants
Telecom and it
Banking, financial services, and insurance (BFSI)
Media and entertainment
Transportation and automobiles
Academia and government
- By GeographyNorth America (U.S., Canada, Mexico)
South America (Brazil, Argentina, Rest of South America)
Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Turkey, Belgium, Netherlands, Switzerland, Rest of Europe)
Asia-Pacific ( Japan, China, South Korea, India, Australia, Singapore, Thailand, Malaysia, Indonesia, Philippines, Rest of Asia Pacific)
Middle East & Africa (South Africa, Egypt, Saudi Arabia, United Arab Emirates, Israel, Rest of Middle East & Africa)
Market Drivers and Restraints:
- Growing use of social media by peoples
- Raising demand for personalized marketing strategies
- Growing trend of mobile advertisement
- Increasing privacy concerns due to behavioral tracking
- Low conversion ratio due to user annoyance
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