16 May, 2024
3 mins read

Social Media Analytics Market Growth, Analysis, Demand and Forecast to 2022 | Oracle Corporation, Adobe Systems, Inc., IBM Corporation, SAP SE, Netbase Solutions

Social media analytics has become requisite for every enterprise in diverse industry verticals, such as banks, retail, government, and others. Although many firms deploy social media analytics largely for customer service, many enterprises have implemented it for sales, branding, and marketing purposes. This enables firms to effectively use customer data to serve a large pool. […]