Prenatal Vitamin Supplements Market to reach US$56.10 bn by 2024

Global Prenatal Vitamins Supplements Market – Overview

Bringing new life into the world is always a great experience. Pregnancy brings in not only just the new life but also a lot of responsibilities and duties. Deficiencies and fatigue are common in such cases. Women have very stressful lifestyle because of their busy schedule. Balancing their personal and professional lives does become hard and stressful. It can thus certainly lead to irregular sleeping as well as eating habits. Because of this, a lot of pregnant women experience serious vitamin deficiency as well as mineral deficiencies. A considerable number of women regularly complain about vitamin deficiency during their days of pregnancy. For the proper development and growth of the fetus in the womb, specific nutrients are required. These are called prenatal vitamins and they are vital for all the three phases of the period of lactation i.e. before, at the time, and afterwards. These prenatal vitamins are mainly available in the form of big supplements. However, the patient must always consume these vitamins only if they are medically prescribed.

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Because of the growing incidents of birth defect cases such as congenital heart disease, cleft lip, phenylketonuria, Edward’s Syndrome, club foot, and Down’s syndrome, there has been an increasing demand for prenatal vitamins supplements across the globe. On the other hand, recent development and increasing awareness in the healthcare sector is also projected to have a strong influence on the overall growth of the global prenatal vitamin supplements market.

Research report on the global prenatal vitamins supplements market published by Transparency Market Research expects the CAGR to be around 7.7% during the give assessment period of 2016 to 2024. With this rate of growth, the valuation of the global prenatal vitamins supplements market is expected to rise up to US$56.10 bn by the end of 2024. Initially, in the year 2015, the market valuation was around US$29.12 bn.

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Capsules to Remain Favorites for Medical Professionals

Depending upon the classification of the global market for prenatal vitamins supplements based on the form of dosage, there are three main segments namely powder, capsule, and gummy. Among these, capsules are the most preferred recommendation by doctors and medical professionals as these capsules have a longer shelf life as compared to gummy and powder forms. In addition to this, these capsules are also highly dissolvable in nature and thus can be consumed with variety of liquids such as water, gastric juices, and energy drinks among others. This sub segment of capsules is likely to remain most dominant over the course of the give period of forecast.

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North America to Remain Dominant in Coming Years of Forecast

In terms of regional segmentation, the global prenatal vitamins supplements market has five main regions namely Asia Pacific, Middle East and Africa, Europe, North America, and Latin America. Of these important segments, the most dominant region has been the segment of North America. The region is expected to continue its dominance over the course of the give period of forecast ranging from 2016 to 2024. The growth of the regional market is primarily attributed to the early availability as well as adoption of latest healthcare technologies. Moreover, a highly developed healthcare infrastructure is also responsible for the development of the prenatal vitamins supplements market. In 2015, the market accounted for nearly 41.2% of the overall share of the global market.

The vendor landscape of the global prenatal vitamins supplements market is a fragmented one. This fragmentation is because there are several notable brands trying to outpace each other. Moreover, in the coming few years, some new players are also expected emerge in the global market. Some of the notable brands in the global prenatal vitamins market are Twinlab Corporation, Country Life LLC., New Chapter Inc., Rainbow Light Nutritional System Inc., Church & Dwight Co. Inc. among others.

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