Impact of COVID-19 on Spinach Powder Market : Implications on Business
Spinach is considered one of the greatest superfoods as it contains nutrients in high amounts. However, as it contains a large amount of moisture, due to which it is likely to lose its texture and taste. To enhance its shelf life, it is dehydrated and processed into powder form, which makes its storage and transportation easier and more economical.
Spinach powder is gaining popularity around the world owing to its unique nutritional content. It is rich in flavonoids & carotenoids, and does not contain any fat. In the global fruit and vegetable powder market, the demand of spinach powder is increasing due to the richness of its anti-oxidants and antimicrobial activity. In the global fruit and vegetable powder market, majority of the demand for spinach powder comes from North America and Europe. Due to the high demand for spinach powder, investors are expected to witness higher returns in the near future.
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Growing Demand for Spinach Powder in the Food and Beverage Industry:
In the global spinach powder market, the demand from households is increasing owing to the unique nutritional content of spinach powder, which includes carotenoids, folic acid, vitamins and minerals. In addition, spinach leaves have anti-carcinogenic, antimicrobial and antioxidant properties, which make spinach powder a unique food product. In the global powdered vegetable market, the demand for spinach powder is increasing at a lucrative rate in the food and beverage industry. In the food and beverage industry, this powder is mixed with other food products to enhance their nutritional content. Moreover, spinach powder is used in place of artificial food colour as the demand for natural pigments in processed food products is increasing. The antioxidant, anti-carcinogenic, antimicrobial and anti-aging properties of spinach powder are encouraging health conscious customers to include it in their diet plan. Apart from the various factors mentioned above, increasing awareness about the health benefits of spinach are also expected to boost the consumption of spinach powder in the near future.
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Global Spinach Powder: Market Segmentation
On the basis of nature, the global spinach powder market has been segmented as-
- Organic
- Conventional
On the basis of form, the global spinach powder market has been segmented as-
- Capsules
- Tablets
On the basis of the distribution channel, the global spinach powder market has been segmented as-
- Store-Based Retailing
- Grocery Retailers
- Modern Grocery Retailers
- Convenience Stores
- Hypermarkets
- Supermarkets
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Global Spinach Powder: Key Players
Some of the key players operating in the global market are Synergized Ingredients, Raab Vitalfood GmbH, Woodland Foods, PentaPure Foods, Saipro Biotech Private Limited, FutureCeuticals, LYO FOOD GmbH, Chaucer Foods Ltd., Mercer Foods LLC and Seawind Foods. An increasing number of food industry players are showing a keen interest in introducing spinach powder in their product portfolio, which is expected to boost the demand for the same during the forecast period.
Opportunities for market participants:-
In the global market, the demand of spinach powder is increasing for use in food and beverage products as it is gluten free. Moreover, increase in the demand for nutraceuticals and dietary supplements is leading to an increase in investments as well as the establishment of new food industries. Changing food preferences from non-vegan to vegan food is generating the demand for vegan food products that have a higher nutritional value. In addition, spinach powder has the potential to fulfil the demands of health-conscious customers who seek food products that have lower calories, more fibre and high nutritional value.
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