Impact of COVID-19 on Beverage Acidulants Market: Implications on Business
Global Beverage Acidulants Market: Overview
As the demand for processed food products rise, the food and beverage industry makes rapid strides to cater to the ever-increasing demand of consumers. Many of the processed food items need acidulants and acids for a wide variety of purposes. Acidulants find use as preservatives, flavor enhancers, and many more. The global beverage acidulants market is likely to experience considerable growth owing to the rapid expansion of the food and beverage industry.
The global beverage acidulants market has been segmented on the basis of five parameters, which are product, form, nature, application, and region. The segmentations are expected to offer better presentation of the data collected through extensive research methods.
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Global Beverage Acidulants Market: Notable Developments
The following development reveals the changing dynamics of the global beverage acidulants market:
- In 2016, Princeton-based Bai Brands introduced Bai Supertea, which came with fruit flavors. These specially flavored, brewed teas are infused with anti-oxidants and fruit juice. Ingredients like malic acid and citric acid are added to augment the fruitiness of the teas and the overall flavor profile is also balanced.
A few of the leading market vendors of the global beverage acidulants market are as mentioned below:
- Jones Hamilton Co.
- Parry Enterprises India Ltd.
- Northeast Pharmaceutical Group Co.
- Bartek Ingredients Inc.
- Weifang Ensign Industry Co. Ltd.
- Corbion N.V.
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Global Beverage Acidulants Market: Key Trends
The global beverage acidulants market is likely to be influenced by the following drivers, restrains, opportunities during the study period.
Popularity of Carbonated Drinks with Fruit Flavors Accentuates Demand for Acidulants
Beverage acidulants add a twist of flavor to the creations of beverage makers. Some acidulants enhance sourness while others add sweetness. With the help of some skilful crafting, a signature flavor could be developed too.
Malic, tartaric, acetic, citric, fumaric, and adipic are some of the popular acidulants that are utilized as additives in beverages. It gives not only sweet or sour taste but also adjust and maintain pH, controls formation of gel, conducts leavening functions in baked products, and balance the viscosity of gelatin desserts and confectioneries. Such wide range of applications is likely to offer copious growth opportunities for the global beverage acidulants market over the period of assessment.
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Acidulants find wide use in beverages that are made with fruit flavors like fruit flavored carbonated water drinks. In addition, beverages that contain real fruit juices could be flavor challenged sometimes due to low acid content of many of the fruits. Whole fruits come with 0.5 to 2.0 percentage of acid in total. In addition to that, at the time of processing and removal of pulp some of the acid content gets lost too. Hence adding acidulants adds to the fruitiness of the product.
Citric acid imparts upfront sweetness, fumaric and malic acid generate more of fruity flavor. Beverages with high to moderate fumaric acid content are more on the sweet side than other types of acids. Apart from soft drinks, beverage acidulants also find use in dairy products and energy drinks, Rise in popularity of energy drinks is likely to add impetus to the global beverage acidulants market.
Global Beverage Acidulants Market: Geographical Analysis
Latin America, Asia-Pacific, Middle East and Africa, Europe, and North America comprise the major regions of the global beverage acidulants market. Regional segmentations help in better understanding of the various growth factors at play at regional levels of the market.
Of all the regions, both North America and Latin America are anticipated to manifest high growth opportunities. It is due to the growing popularity of various types of beverages, particularly energy drinks and aerated drinks. In Europe, the beverage acidulants market is likely to be driven by the fruit juices and natural flavored drinks.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
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