Feminine Hygiene Products Market Overview with Detailed Analysis, Competitive landscape, Forecast to 2027

The global feminine hygiene products market is anticipated to reach US$ 36,371.54 Mn in 2027 from US$ 21,088.56 Mn in 2018. The market is expected to grow with a CAGR of 6.3% from 2019-2027.

Among the regions, Asia Pacific is expected to witness significant growth opportunities during the forecast period, due to the rising disposable income, coupled with increased awareness regarding female hygiene. Moreover, the region has the presence of various manufacturers operating in the market, which are expected to provide better products in the market, hence promoting the growth of the market.

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The List of Companies

Procter & Gamble
Kimberly-Clark Corporation
Johnson & Johnson Services, Inc.
Edgewell Personal Care
Bodywise (UK) Limited
Unicharm Corporation
Lil-Lets UK Limited
Ontex
Kao Corporation
Essity Aktiebolag (publ)

Market Insights

Availability of Feminine Hygiene Products at Affordable Price

Feminine hygiene products such as sanitary napkins, menstrual cups, and tampons are the necessities of a girl or woman of menstruating age. These products help females in the proper management of periods, thereby helping them avoid contracting infections caused due to improper practices during periods. The prices of sanitary products are significantly high in a few countries, which has led to its limited sales. For example, a survey of almost 200 poor women living in the St. Louis area revealed that nearly two out of three could not afford feminine hygiene products at least once in 2018. The unaffordability of these primary feminine hygiene products has led to an alarming concern regarding the exclusion of taxes on these products. Various countries now offer tax-free female hygiene products, through which a more extensive customer base can purchase, hence leading to significant growth of the market. For example, in November 2018, Nevada, US, freed its customers from 6.85% sales taxes on menstrual products, such as sanitary napkins and tampons. This move led to a significant rise in the sales of these products as it has become much more affordable to a broader base of customers. Similarly, Malaysia, in August 2018, lifted the 6% taxes applied on menstrual hygiene products such as tampons, sanitary pads, and panty liners. Hence, the availability of hygiene products at an affordable rate is anticipated to increase the sale of the products, therefore fueling the market growth significantly during the forecast period.

Rising Disposable Income

The feminine hygiene products market is anticipated to obtain significant growth opportunities from rising urbanization and changes in lifestyle. There has been a rise in the percentage of working women around the globe, which is expected to drive the sales of hygiene products at a significant rate. This number has increased significantly in the developed and developing economies. In the US, women’s participation in labor economics has doubled from 34% of working-age women in 1950 to ~57% in 2016.

Similarly, in developing economies such as India, have also witnessed the surge in the female workforce during recent years. In India, ~26% of the companies surveyed in 2018 had hired women for Top 5 job roles in the past five years. With increased employment of women, leading to the rise in disposable income, there has been a shift in lifestyle, leading to increased use of feminine hygiene products by the working population. Moreover, reduced prices of feminine hygiene products also result in significant demand for these products worldwide, which is likely to drive the market for these products in the coming years.

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