Counter POP Display Market Trends and Research Insights by 2027

Display Market: An Overview

POP displays refer to point-of-purchase displays, which are used as promotional and marketing tools for enhancing brand visibility, eventually leading to product sales. These displays increase the merchandising effectiveness of the stores. Counter POP displays are amongst the most commonly used POP displays for in-store displays, particularly in small retail stores.

The use of counter POP display influences the purchase decisions of the customers by drawing attention to specific brands in the pool of products. This additional marketing provides a huge impact on the sales of these brands, as showcasing their benefits provides a boost in their demand.

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Counter POP Display Market: Dynamics

The evolution of the retail industry has shaped the dynamics of the counter POP display market. As the retail sector is becoming more organized, the demand for promotional displays is witnessing an increase in both developed and developing regions. The global counter POP display market is highly correlated with the growth of the organized retail sector. The rise in the middle-class population coupled with increasing per capita disposable income is expected to fuel the demand for organized retail during the forecast period. Also, many developing countries now permit foreign direct investment in the retail sector. This is anticipated to lead to a well-established retail industry, particularly in developing economies, thereby increasing the sales of counter POP displays in the year to come.

Furthermore, in-store marketing is emerging as a cost-effective marketing and branding tool for marketers. Brand owners are looking to increase their budget for branding and promotion through custom made counter POP display units. Manufacturers of counter POP displays are therefore targeting business segments with retail merchandising and branding objectives. Counter POP displays, with high-quality printing and designs, act as an effective means of marketing and promotion for the consumer products inside the store.

However, the benefits of using e-commerce platforms for day-to-day purchases include convenience, reduced time, reduced risk of loss and theft, and ease of tracking payments, etc. These have reduced the footprints of in-store shoppers to some extent, which in turn, has hampered the revenue of multinational retail outlets. Thus, the use of e-commerce for shopping might restrict the demand for in-store promotional displays, including counter POP displays.

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