Coronavirus’s Impact On Pure Cashmere Scarf Market

Pure Cashmere Scarf: Introduction

• Cashmere wool comes from Pashmina goats and cashmere goats which are bred for their soft undercoat. Cashmere producing goats have a two-layered coat; the fabric is created from the fine undercoat which has soft and thin hair. Cashmere scarf and other products derive its unique characteristics due to this undercoat.
• Demand for cashmere scarves has seen an upward trend since the past few years due to its increasing popularity. The pure cashmere fiber which earlier was popular only in Asia now has an established market in Europe and the Americas. This coupled with increasing disposable income and trend of owning the unique fabric is expected to drive the global pure cashmere scarf market during the forecast period.

Key Drivers and Opportunities of the Global Pure Cashmere Scarf Market

• Demand for pure cashmere scarves is high due to its very soft, velvety property and because pure cashmere production is limited as compared to other wool types. The cashmere scarf is lightweight and much warmer compared to other scarves. The growing fashion industry and the rising use of casual, affordable garments – particularly in athleisure is anticipated to drive the global pure cashmere scarf market.

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• The growing Chinese market is pushing the demand for raw sources of cashmere. The increasing demand and limited supply has resulted in vast expansion of herds. Demand for cashmere scarves is increasing due to high street retailers making cashmere scarves more casual and affordable.
• Manufacturers are looking for sustainable ways to produce the fabric in order to reduce the global carbon footprint. Similarly, in order to lessen the pressure on cashmere fabrication, designers are seeking alternative fabric such as merino wool, and litrax natural bamboo which may hamper the cashmere scarf market.

Europe to Hold Major Share of the Global Pure Cashmere Scarf Market

• Geographically, the global pure cashmere scarf market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America
• Europe is expected to dominate the global pure cashmere scarf market with Italy and the U.K being the most prominent regions. Europe is likely to be followed by the markets in North America and Asia Pacific.
• Asia Pacific is the leading exporter of pure cashmere scarves while China is the major player followed by Mongolia in the Asia Pacific region.