Coronavirus’s Impact On Poultry Packaging Market

Poultry Packaging Market: An Overview

Poultry meat is widely consumed animal source food across the globe. Shifting dietary regimes is expected to increase the consumption of poultry meat which in turn is likely to increase demand for poultry packaging in the years to come. Nutritional values such as a high protein with low-fat content are expected to hike the demand for poultry food, which is likely to impact the market demand for poultry packaging. Consumer preference for easy meal preparation and individual portion packaging has led the demand for poultry packaging. The fastest-growing segment in the poultry packaging is expected to be small ready-to-eat poultry packages. Preservation of poultry products for extended shelf life and east availability is likely to push the demand for poultry packaging.

Wide consumption of poultry food across various geographies and communities is anticipated to augment its demand thereby benefitting the poultry packaging market. Increasing demand for processed food and ready-to-eat meals which provide convenience to the consumers is anticipated to boost the market demand for poultry packaging. Moreover, increasing focus on extending the shelf life of poultry products using different techniques and technologies is likely to boost the market demand for poultry packaging.

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Read-to-cook poultry meals infused with flavours and spices are gaining popularity due to the convenience the packages provide. Urbanization and busy lifestyles are expected to grow the market demand for poultry packaging. Poultry packaging also gives the manufacturer an opportunity to use the surface area of the package to enhance its promotional activities. Medications and techniques for the breeding stock of poultry improvise the health of the stock thereby having a positive impact on the poultry products market.

Recyclable packaging is giving rise to sustainable packaging. Consumer shift towards green packaging is likely to provide opportunities to the manufacturers to take advantage of sustainable poultry packaging. However, diseases such as influenza and other infectious diseases can change consumer sentiments and hinder the growth of poultry packaging.