Analysis of Potential Impact of COVID-19 on Organic Beer Market
Organic beer is a type of beer that is made with ingredients that are grown in organic ways, free from GMO and artificial chemicals as per standards of organic certification bodies. Organic beer is certified by different certification bodies all over the globe such as USDA, EU organic certification, and California Certified Organic Farmers certification. Rising awareness about consumption of organic beer that has several benefits over conventional beer has triggered the demand for this product. Penetration of organic beer among the female population in recent years has increased globally due to its popularity as a low calorie product with less alcohol content. Factors such as emergence of numerous local breweries, and increasing popularity of non-alcoholic organic beer among the younger population is promoting the sales of organic beer across the globe. In addition, products with innovative packaging is expected to remain attractive among end-users. This has boosted the demand for organic beer, thereby fueling the market.
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The global organic beer market can be segmented based on product type, ingredients, organic level, category, packaging type, distribution channel, and region. Based on product type, the organic beer market is segmented into lager, ale, stout & porter, malt, and others. Based on ingredients, the organic beer market is categorized into cereal grain, yeast, hops, enzymes, and others. The organic beer market based on organic level is categorized into 100% organic, 95% organic content, and 70% organic content. Based on category, the market can be categorized into popular price, premium price, and super premium price. The global organic beer market based on packaging type is categorized into glass, metal can, and others. Further, the organic beer market can be segregated into offline distribution channel, and online distribution channel in terms of distribution channel. Offline distribution channel is further sub segmented into large format stores, specialty stores, independent alcoholic beverage retailers, and beer shops.
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Based on region, the global organic beer market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. In North America, increase in the consumption of organic products and easy availability of organic beer has raised the demand for organic beer. In Europe, rise in awareness about consumption of chemical free products has propelled the usage of organic beer. In Asia Pacific, increase in the organic beer drinking population due to product awareness has rapidly fueled the growth of the organic beer market. In Middle East & Africa, growth in disposable income and rapid penetration of organic beer in the region is expected to boost sale during the forecast period. Similarly, South America is also estimated to be an attractive market during the forecast period.
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Major drivers of the global organic beer market are increasing beer consuming population, consumer awareness about chemical free products, prevent from hazards of toxic chemicals, and nutritionists endorsing consumption of organic beer over conventional beer across the globe. Major restraints of the global organic beer market are higher prices of products along with low shelf-life as compared to conventional beer, and socio-religious and cultural factors preventing beer consumption. Furthermore, differing standards and regulations as per regional regulating bodies of organic beer is likely to be a challenging factor for expansion of the global organic beer market. Nevertheless, new product development, collaboration with commercial channels such as hotels, restaurants, beer shops, pubs, beer cafes, and mega events is expected to drive the market. In addition, penetration of the product through e-commerce business is expected to create significant opportunities for the organic beer market.
Major players operating in the global organic beer market include Asher Brewing Co., Aslan Brewing Company, Struman’s Organic Beer Co., Blue Star Brewing Company, Fish Brewing Company, Bison Brewing Co., Mill Street Brewery, Butte Creek Brewing Co., Smart Beer, Eel River Brewing Co., Samuel Smith Old Brewery, Hopworks Urban Brewery, Laurelwood Public House and Brewery, Freedom Brewery, Lagunitas Brewing Company, and Pisgah Brewing Co.
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