Airline Ancillary Services Market Size - Industry Analysis, Share, Growth, Trends, and Forecast 2019-2027

The global airline ancillary services market accounted to US$92.89 Bn in 2018 and is expected to grow at a CAGR of 18.5% during the forecast period 2019 – 2027, to account to US$412.86 Bn by 2027.

North America was the leading geographic airline ancillary service market and it is anticipated to be the highest revenue contributor throughout the forecast period. Higher concentration of Full-Service Carriers in the countries like U.S and Canada is expected to fuel airline ancillary services market in this region. In addition, the region is also found to have the largest share of the migrated population, particularly in terms of people traveling for the educational and business purpose has had greatly influenced the airline ancillary service market in North America.

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Some of the leading Airline Ancillary Services market include, United Airlines, Delta, American Airlines, Southwest Airlines, Air France/KLM, Ryanair, easyJet, Lufthansa AG, Qantas, and Emirates Group among others.

The global airline ancillary service market for the type is fragmented into Baggage fees, Onboard retail and a la carte services, Airline travel retail and FFP miles sales. There have been several changes in the airline industry. In commercial departments at airlines around the world, analytics have taken hold and inform more decisions than ever. Those decisions include how, where, when, and at what price to offer options as diverse as checked baggage, pre-assigned seats, onboard meals, and hotel bookings, all of which fall broadly under the category of ancillary. Revenue from ancillary options has almost doubled as a percentage of total airline income from 4.8% in 2010 to 9.1% in 2016. Some airlines book more than 40% of their passenger revenue from these options. As the percentage grows, and airlines recognize the competitive importance of ancillary, the need for optimization increases. Ancillary merchandising, the art and science of creating and communicating the optimal mix of options at the right price, at the right time, represents a key driver for airline revenues.

Airlines continue to lead the business world, embracing the truism that all customers are different and have different needs. Therefore, the airlines are progressively enhancing their offers to reflect the different needs and values of their customers.

There has been constant growth in airline ancillary services industry. Recently, Air Seychelles partnered with Booking.com in order to facilitate accommodation option to its customers. The collaboration further aimed to provide more options to company’s guests who were looking to book their flights and accommodation in one go when travelling. In addition, Singapore Airlines (SIA) partnered with DFASS and SATS in order to establish a joint venture that would engage into travel-associated retail operations in Singapore under the brand names of Scootlogue and KrisShop.

Strategic Insights

Strategic partnership with hospitality transportation industry as a part of the enhancement of the ancillary service offering was observed as the most adopted strategy in global airline ancillary services industry.

2019: Eurowings partnered with FlixBus in order to create a smart travel platform for customers. With this partnership, the company Eurowings aimed to provide its customers with an ability to book tickets with the mobility provider directly through the airline app.

2019: American Airlines and Hyatt Hotels had announced their partnership aiming to provide frequent travelers with enhanced loyalty benefits.

2018: Cooperation of Hamburg Airport and Filo Airport focused to provide access to exclusive retail and food & beverage offers, along with car parking space bookings and lounge access

The report segments the global Airline Ancillary Services market as follows:

Global Airline Ancillary Services Market – By Type

Baggage fees
Onboard retail and a la carte services
Airline travel retail
FFP miles sales

Global Airline Ancillary Services Market – By Carrier Type

Full Service Carriers
Low Cost Carriers

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