TV Analytics Market to boom in near future by key players like Edgeware AB , Google , IBM , Nielsen , Realytics , Sambatv
Television sector in the electronics industry has rapidly revolutionized owing to the increasing digitalization and the varying preferences of the consumers. In order to meet the demands of the viewers, the content developers are increasingly developing the content in line with the preferences. The providers are also prefering the real-time decision making solutions for augmenting the viewership. This has led to the heightened adoption of the TV analytics solutions.
MARKET DYNAMICS
The rising adoption of social advertising and social media has widely influenced the market demand for TV analytics globally. Besides, the advent of artificial intelligence and voice-based systems is gaining traction in the TV analytics market, creating major growth opportunities for the market players. However, inappropriate digital infrastructure in the digital economies is projected to hamper the growth of the TV analytics market.
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Companies Covered in this Report
1.Alphonso
2.Amobee
3.Clarivoy
4.DC Analytics
5.Edgeware AB
6.Google
7.IBM Corporation
8.Nielsen
9.Realytics
10.Sambatv
MARKET SCOPE
The “Global TV Analytics Market Analysis to 2027″ is a specialized and in-depth study of the electronics & semiconductor industry with a special focus on the global market trend analysis. The report aims to provide an overview of the TV analytics market with detailed market segmentation by component, transmission, deployment, application, and geography. The global TV analytics market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading TV analytics market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global TV analytics market is segmented on the basis of component, transmission, deployment, and application. Based on component, the market is segmented into software and services. On the basis of transmission, the TV analytics market is segmented into cable TV, satellite TV/ direct-to-home, internet protocol television, and over-the-top. On the basis of deployment, the TV analytics market is segmented into on premise and cloud. Based on applications, the market is segmented into competitive intelligence, customer lifetime manaegemnet, churn prevention and behavior analysis, campaign management, content development, audience forecasting, and others.
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Table of Contents
- Introduction
2. Key Takeaways
3. Research Methodology
4. Tv Analytics Market Landscape
5. Tv Analytics Market – Key Market Dynamics
6. Tv Analytics Market – Global Market Analysis
7. Tv Analytics Market – Revenue And Forecasts To 2027 – Component
8. Tv Analytics Market – Revenue And Forecasts To 2027 – Transmission
9. Tv Analytics Market – Revenue And Forecasts To 2027 – Deployment
10. Tv Analytics Market – Revenue And Forecasts To 2027 – Application
11. Tv Analytics Market Revenue And Forecasts To 2027 – Geographical Analysis
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