Teeth Whitening Market to Witness Growth Acceleration During 2019-2027 with Top Players Brodie & Stone, Johnson & Johnson Services, Inc, Colgate-Palmolive Company, Procter & Gamble

The global teeth whitening market is anticipated to reach US$ 8,408.70 Mn in 2027 from US$ 5,857.61 Mn in 2018. The market is anticipated to grow with a CAGR of 4.2% from 2019-2027.

The report provides trends prevailing in the global teeth whitening market and the factors driving the market along with those that act as hindrances. The market for teeth whitening is expected to grow, owing to factors such as rising awareness for oral hygiene, increased adoption of home teeth whitening kits and technological advancements in teeth whitening products. Moreover, the boom in cosmetic dentistry are likely to have a positive impact on the growth of the market in the coming years.

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There are various teeth whitening products like whitening toothpaste, whitening gels, whitening mouthwashes, strips, and other products obtained from a dentist. Peroxide is the main active ingredient in the whitening products offered by dentists in their clinics. The over-the-counter whitening products contain peroxide, which is effective and delivers good results if used as per directed. Thus people prefer home-based teeth whitening products as these are cost-effective and offer good results. The professional in-office whitening treatments may cost around US$300 – US$1,000 for a procedure which gives about 5-8 shades whiter teeth. Home teeth whitening products may cost around US$139- US$199, which may also give about 5-8 shades whiter teeth at home. In addition, as per the 2017 survey report by the American Academy of Cosmetic Dentistry (AACD), the average number of whitening procedures conducted in dental clinics in 2015 was 109, and the number reduced to 60.7 in 2017. The main reason for the decline in the professional in-office whitening treatments is the growing popularity of home-based whitening solutions.

Furthermore, many companies are providing customized, home-based solutions. For instance, Smile brilliant offers customized whitening trays which can be purchased online. When the customer receives the customized tray, the person will take their dental impressions and mail back to the company. In 1-2 weeks, the custom trays will be delivered to the customer and will be ready to use for teeth whitening treatment.

Thus such customized home-based solutions offered by the companies and the cost-effectiveness of the home-based solutions have led to increased adoption of home teeth whitening kits, which thereby propels the market growth.

The leading companies operating in the teeth whitening market include Brodie & Stone, Johnson & Johnson Services, Inc., Colgate-Palmolive Company, Procter & Gamble (P&G), Unilever, GlaxoSmithKline plc, CCA Industries, Inc., Supersmile, Henkel, and Church & Dwight Co., Inc., among others. The market has observed different organic and inorganic advancements during recent years in the teeth whitening market. For instance, in March 2018, Unilever had signed an agreement to acquire the Health Food Drinks portfolio (GSK HFD) of GlaxoSmithKline (GSK) in India, Bangladesh, and 20 other predominantly Asian markets. The merger involves the operations within GSK CH India, including a consignment selling agreement to distribute GSK’s Over-the-Counter and Oral Health products in India.

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