Global Hotel Booking Engine Market – Introduction
- A hotel booking engine is a software or tool which is used to safely process online reservations. The main purpose of a hotel booking engine is to enable reservations to be made either through a hotel’s website or third-party websites.
- A hotel booking engine helps users to save time with an easy & rapid booking set up. Hotel booking engine eliminates the manual or traditional entry system with immediate integration and provides multi-language capabilities & currency options to attract international tourists.
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Technological advancements in the hospitality industry is driving global
- Technology advancements play a significant role in the operations of hotel management. Technology is advancing quickly and individuals are shifting toward the more net-savvy options. The hospitality industry has observed an increasing demand for Online Travel Agents (OTAs) who offer wide-ranging reservation services for booking holidays. People prefer hotel booking engines to search, browse, and book their stays for a holiday. Hotel booking engine are becoming easier thanks to online tools that enable tourists to book their vacation and easily plan their holiday, thus saving their time and energy efficiently. This engine/platform offers information on various hotel service providers and customer reviews about the services they provide. It also enables customers to compare different packages of accommodation and quality of the services offered by hotels.
- Hotel booking engine can easily handle relevant data over a booking widget that significantly helps users to manage their operations, improves cost efficiency, and effortlessly increases productivity.
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Challenges in managing online booking cancellations expected to significantly hamper the hotel booking engine market
- Various single platforms offer online booking cancellation choices to customers that are too complex to handle. The process of online booking cancellation sometime involves several steps and it takes up considerable time of the user. Therefore, challenges in managing the online booking cancellation process is expected to significantly hamper the hotel booking engine market.
North America to hold major share of the global hotel booking engine market
- In terms of region, the global hotel booking engine market can be segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa
- North America is anticipated to account for major share of the global hotel booking engine market during the forecast period due to rising interest among people to experience adventure & entertainment in different countries. Europe is estimated to be the second largest market for hotel booking engines from 2019 to 2027 due to increasing technological advancement which has enabled online booking platforms to more easily offer reservation systems to users, which is likely to help in the growth of the hotel booking engine market in the region.
- Asia Pacific is projected to be a rapidly expanding region in the global hotel booking engine market during the forecast period due to quick adoption of cloud-based booking solutions such as PMS and other SaaS platforms to enhance their growth in the hospitality industry. This is expected to increase the adoption of hotel booking engines in the region.a