Dry Hair Cap Market Analysis, Demand Growth, Current Trends

 Dry Hair Cap – Introduction

• In a recent HairRx study, it was found that about 68% of women across the globe were unhappy with their hair and nearly 80% were dependent on their hair to feel more confident
• Rising concerns among women regarding the health of their hair has resulted in increased adoption of hair care products that are natural and rejuvenates damaged hair
• Dry hair cap is a hair care product which is essentially a towel for hair designed in a way that it feels light on the head and offers quick drying of hair
• Dry hair caps are normally referred to as hair turban towel, and in recent years have gained significant popularity among young women

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Substantial Benefits Offered by Dry Hair Caps to Drive Demand in the Global Market

• Dry hair caps these days are made of microfibers which keep the hair’s moisture intact. Also, the dry hair cap offers more convenience than a traditional towel as it is not heavy while wrapped over the head and provides ease of multitasking.
• Blow dry and other heat treatment are considered harmful to hair; dry hair caps on the other hand are anticipated to be a harmless, hassle free alternative to drying of hair
• These advantages offered by dry hair caps are expected to drive their demand during the forecast period 

Shifting Consumer Preference influenced by Social Media and Digital Platform Trends

• Modernization and explosive growth of e-commerce has made it easier for small scale manufacturers to establish a global presence
• Furthermore, shift in consumer buying trends is also expected to provide market players with an opportunity to expand their customer base
• Companies are expected to gain access to a wide consumer base globally with the help of interactive digital platforms and social media influencers
• In the coming years, the rising influence of social media and digital platforms on consumer buying decisions is anticipated to bolster the sale of dry hair caps