COVID-19 impact: Maternity Intimate Wear Market Poised to Expand at a Robust Pace Over 2020-2027

Maternity Intimate Wear – Introduction

In the past few years, the intimate apparel business has undergone significant technological change and seen the introduction of new design techniques, measurements, innovative material, and enhanced production methods, which has resulted in transformation of quality, range, and applications of women’s intimate garments
The maternity intimate wear section of the overall women’s intimate wear market predominantly comprises maternity bras, underwear, and body shapers. Comfort plays a key role in defining the product characteristics as compared to outer wear as these intimate wear come in direct contact with the skin,.
Maternity intimate wear in recent years has gained noteworthy popularity owing to growing awareness about comfort and health of mothers.
Maternity intimate wear brands across the globe have been reaping the significant benefits of online distribution channels and using the same to increase their global sales substantially

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Growth in Online Shopping Trends to Drive the Demand for Maternity Intimate Wear

Companies operating in the mother and baby care industry are increasingly taking advantage of social media and digital platforms to promote their offerings through interactive content
Women during pregnancy need to take good care of their health; in order to raise the awareness about the same, mother care brands have been using the digital platform to educate customers about the benefits of using dedicated lingerie for pregnant women or mothers.
The trend is likely to contribute to the global growth of the maternity intimate wear market

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Market Growth Opportunities Aligned with Continued Research & Development in the Maternity Intimate Wear Sector

Maternity care industry players have been charting significant innovations in their product offerings.
In recent years, the market has seen launch of different maternity intimate wear, including shape wear, and pump strap hands-free pumping bra
Numerous growth opportunities are expected in the market with continued product innovation

Growth Opportunities with Rising Trend of Premiumization

Premiumization coupled with expansion of luxury products in countries such as the U.S, U.K, Germany, and Japan etc. is likely to create new opportunities for maternity intimate wear that offers more health and wellness benefits
Although luxury maternity intimate wear accounts for smaller share, they are likely to attain a noteworthy growth pace due to growing count of affluent shoppers, channel expansion, and premiumization

Asia Pacific to Hold Leading Share of the Global Maternity Intimate Wear Market

In terms of geography, the global maternity intimate wear market can be divided into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America
Country and sub-region level analysis of North America features the U.S., Canada, and Rest of North America. Analysis and forecast of the maternity intimate wear market in Europe includes markets across the U.K., Germany, France, and Rest of Europe. Similarly, Asia Pacific includes India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes the market analysis and forecast of GCC, South Africa, and Rest of Middle East & Africa. The maternity intimate wear market in South America is segmented into Brazil and Rest of South America.
Asia Pacific dominated the global market in 2018, owing to presence of leading industry players as well as an exponentially growing maternity care industry across China, Japan, India, and South Korea
The market in Asia Pacific is projected to expand at a rapid pace, followed by North America and Europe during the forecast period

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Key Players Operating in the Maternity Intimate Wear Market

The global maternity intimate wear market is highly competitive, owing to the presence of several global and regional players. Major players are adopting various strategies such as regional expansion and product portfolio expansion to consolidate their position in the market. A few key players operating in the global maternity intimate wear market are:

Cake Maternity
Belly Bandit
Hanesbrands Inc.
Destination Maternity Corp.
JoJo Maman Bébé
Medela AG
Tytex AS
Thyme Maternity
Lamaze International
Mamaway Maternity

Global Maternity Intimate Wear Market: Research Scope

Global Maternity Intimate Wear Market, by Product

Maternity Bra
Nursing Bra
Sleep Bra
Maternity Underwear
Regular
Seamless
Others (pregnancy belts, bra accessories, etc.)

Global Maternity Intimate Wear Market, by Application

Pregnancy
Nursing
Post-natal Care

Global Maternity Intimate Wear Market, by Distribution Channel

Online
- E-commerce
- Company Owned Website
Offline
- Hypermarket/Supermarket
- Specialty stores
- Departmental Stores

Global Maternity Intimate Wear Market, by Region

North America
- U.S.
- Canada
Europe
- Germany
- France
- U.K.
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- Rest of Asia Pacific
Middle East & Africa
- GCC
- South Africa
- Rest of Middle East & Africa
South America
- Brazil
- Rest of South America

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

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