Real-Time Bidding trends
Real-Time Bidding Market Boosted By Rising Demand For Digitization In Organizations With Adap, AppNexus, BrightRoll, Facebook, Google, SpotXchange, Tremor Video, TubeMogul, AOL, Microsoft
Real-time bidding is used generally in advertising industry where advertising inventory is bought or sold via programmatic auctions, just as similar to financial markets. One of the major driver for the growth of real time bidding market is the improvement in ROI that inspires advertising agencies, media buyer agencies and publishers to take more interest […]