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Augmented reality is a technology that connects reality to the virtual world. It is gradually becoming an important technology. In order to replace the traditional process of purchasing and to increase customer engagement, major packaging manufacturers have started employing augmented reality packaging. Augmented reality packaging also aids in reducing the sales cycle. Tech-savvy customers are […]

Changing styles and fashion preferences of consumers are deeply observed by globally manufacturers of apparels and footwear. Shoemaking companies and retailers, both, are observing consumers’ behavioral economics to decide the packages in which these footwear should be put for sale. Shoe packages are of vital importance while transporting shoes down the distribution network. Their ability […]

Snack food is becoming a mainstream trend that has gathered force over time and is considered as one of the most preferred form of commodities, hence snack food packaging should be attractive to buyers in order to gain their attention. Shifting preference of consumers for snack foods into meals are changing how restaurants and packaged […]

Anti-counterfeiting Packaging Market: Overview Counterfeits are unauthorized reproductions of a trademarked brand which are identical to genuine products. Counterfeit goods include clothing, jewelry, medications, cigarettes, electronic equipment and parts among others. Secure packaging is necessary to avoid counterfeit products. Anti-counterfeiting packaging is defined as the process of assigning secure packaging to the product in order […]

Global Corrugated Packaging Market: Overview Corrugated packaging products combine cushioning with structural rigidity, providing excellent protection to fragile or heavy contents from damage. Their lightweight and clean nature help lower shipping costs. The high-impact graphics possible on corrugated packaging products help enable improved brand awareness, thus helping improved sales. Moreover, corrugated packaging products are made […]

Medical marijuana can be defined as the use of cannabis for treatment of certain ailments. It can be utilized for medicinal uses; however, the complete safety and efficacy profiling is till unavailable. Medical marijuana is available in various forms such as flower or concentrates, which is extracted in the form of oils, extracts or edibles. […]

Returnable packaging Systems Market: Overview Improvisations in material handling and logistics over time has brought sustainability in the mainstream, companies are increasingly focusing on implementing returnable packaging, so as to reduce transportation and handling losses and avoid repurchasing of disposable packaging. Within close loop supplies, manufacturers usually adopts ‘milk run’ to supply their products, returnable […]