Global Liquid Dietary Supplements Market: Overview
Liquid dietary supplements are now becoming increasingly popular with the masses. This trend is growing due to the fact that people have become increasingly health conscious and are inclined towards buying these supplements. It has been a general observation that people usually do not like taking these nutritional supplements in the form of capsules or pills. This has laid a strong foundation for the development of the global liquid dietary supplements market.
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Global Liquid Dietary Supplements Market: Notable Developments
Some of the notable developments in the global liquid dietary supplements market are listed below:
- In February 2019, Glanbia Nutritionals announced that the company has acquired Watson, a US based supplier and manufacturer of top-class customized nutrient premix, edible films, and bakery ingredients. Watson also provides material conditioning for the multiple industries such as personal care, food and beverage, supplement, and nutrition among others. The acquisition was proposed with an objective to enhance the overall business portfolio of Glanbia Nutritionals.
- In 2018, Glanbia Nutritionals announced the launch of FitNox®. The company claims that this 100% plant-based product has the capacity to disrupt the dietary supplements market. The product has been scientifically proven to boost up the Nitric Oxide (NO) levels by nearly 336% and thus promotes enhanced blood flow, vasodilation, and overall endurance.
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- In February 2019, ADM Inc. announced that it has completed the takeover of the Ziegler Group, a European giant in the natural citrus product solutions. This acquisition is in line with the ongoing expansion activities undertaken by ADM to bolster their existing nutritional and liquid dietary supplements portfolio. Prior to this takeover, ADM had completed the acquisition of US based Florida Chemical Company.
- In May 2019, Amway was announced as the world’s leading direct selling company. Amway has won this prestigious award for the seventh year running. The company ranked top in terms of revenue generation across the globe.
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Some of the key driving factors for the growth of the global liquid dietary supplements market are given below:
- Popularity of RTD supplements: The RTD (ready-to-drink) dietary supplements have gained a huge popularity among masses in the recent years. It is presenting highly lucrative business opportunities for the market players as it offers the desired nutritional value along with the convenience of storage and consumption. This is thus expected to help in boosting the growth of the global liquid dietary supplements market.
- Health Benefits: Research studies have found that liquid dietary supplements can help in curbing down the levels of homocysteine. At the same time, it also helps in enhancing the levels of B12 and B6 vitamins in body that play a critical role in brain development. Such health benefits also help in reducing the risk of brain disorders such as Alzheimer syndrome. Naturally, all these factors are helping in driving the growth of the global liquid dietary supplements market.
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Global Liquid Dietary Supplements Market: Geographical Outlook
The global market for liquid dietary supplements is divided into key regions such as North America, Europe, the Middle East and Africa, Asia Pacific, and Latin America. Of these, the global market is primarily dominated by the North America region. The growth is mainly attributed to the growing popularity of these nutritional drinks in the self and sports health management domain. The research report also expects the Asia Pacific market to show promising growth over the coming years due to the presence of emerging economies such as India and China that will present lucrative business opportunities for the market players.