We are into the final third of 2023 and marketing hasn’t changed much. Google has been quiet compared to the last few years however, Google Analytics 4 happened. Some people loved it and others not so much. Nevertheless, marketing is always changing due to user intent.
Being a business owner is stressful, especially when you’re doing all the marketing. The best thing you can do is hire a marketing manager to do it in-house. However, that can be expensive for some companies, especially small businesses. Luckily for you, there are a few tips that small businesses can follow to compete with the bigger companies. In this article, we will look at several marketing tips which you can incorporate into your company, without breaking the bank.
Diversify Your Strategy
Marketing is a very broad term that not many people understand. If you are a technophobe, you are likely to be one of those people. Although that is okay for some people, for business owners.
There are many different types of marketing strategies that you can include in your strategy. However, you need to find the one that is most effective in the early stages. As a small business, you need to choose one that is affordable and returns the best ROI. Deciding this is not easy and it comes down to the type of brand you are.
If you are an ecommerce brand, advertising through social media could be a good option for you. However, the ROI may not be great as you will have to spend money on photoshoots for your products. Nevertheless, you are reaching a young audience and that is exactly what you want as a small ecommerce brand, to reach the right audience. However, if you are a fit-out company that specialises in office fit-outs, you must reach a more professional demographic. The best place to advertise here would be on LinkedIn.
There is a lot more to marketing than just paid social advertising. You have organic social media, PPC, SEO, Content Marketing and more. All of these are great but it depends on the type of business you are.
Review Your Existing Content
If you already have your website up and running and you have content on those pages, it may be worth reviewing it. Content can become outdated and if that is the case, you can soon see your rankings drop.
Many digital marketers think they need to produce new content for their websites. It could be a blog or additional content to a page. However, they will often overlook the existing content on their website.
Reviewing your content is essential, especially if it is outdated and follows old algorithms. Maybe you notice your keyword density is too high and you need to reduce it. There is also a possibility you will need to include more LSI words in your content. Maybe your content mentions old news that is no longer relevant and doesn’t affect the user. All of this is very important.
Before you implement more content throughout your website, consider changing the existing content. It will save a lot of time.
Never Forget User Experience
Although Google has recently announced that they’re cutting back on user experience as a ranking factor, it is still detrimental to your website.
User experience is essential because if a user lands on your site and finds it difficult to navigate, they will soon leave your website. That means they will then visit a competitor where they may enquire or buy a product, all because their website is easier to navigate.
In 2023, there is no need to have a slow website. Technology has become very advanced, especially with web development. There is no need to have a slow website so make sure you are willing to pay that little extra to improve website speed.
Search Engine Optimisation
Search engine optimisation is a great ROI if done properly and effectively. It is a marketing strategy where you will optimise your content with relevant keywords. There are also other on-page and off-page methods which can help with site optimisation.
SEO has been around for some time and many people believe it is outdated which isn’t the case. Yes, SEO won’t get you quick results but it will return a lot of money for how little you put in. You need to ensure you add as many relevant pages to your website. Then once you have written content for those different pages, you can optimise that content to make sure you rank for those keywords.
SEO isn’t just about writing content and optimising it with relevant keywords. Improving user experience is something else included with SEO. If you want a long-term marketing strategy that will benefit you for a long time. SEO is the method for you.
Social Media
Social media marketing has proven to be an effective marketing strategy for several years. If you want to reach out to new audiences, SEO is a great way to do this. However, if you want to reach new audiences that share similar interests to your business, paid social media marketing is the marketing strategy for you.
The issue many businesses have with paid social is that you have to spend a lot of money. Furthermore, due to the iOS 14 update, it isn’t possible to achieve the ROAS that many brands were once capable of doing. Nevertheless, it is still an effective strategy that not only increases revenue but also improves brand awareness.
To Conclude
There are many marketing strategies that a small business can consider. However, a business needs to follow these five tips to help elevate their company’s readiness for 2024. Marketing can be expensive, making it difficult for a business to be successful. Nevertheless, if they pick the correct marketing method, it can not only benefit them in the short term but also in the long run.
Make sure you spend your budget in the right places. That means a user-friendly website that is easy to use and has a quick response time. It also means that you invest for the future with your strategy, using both SEO and social media to take your company to the next level. However, remember that you can save on writing new content and instead use some of the old content to keep your users enticed and help increase those rankings.