Automotive AR & VR Market Insight 2019 : Industry Size With Continental AG, DAQRI, HP Development Company, L.P, Hyundai Motor Group, Microsoft Corporation, Robert Bosch, Unity Technologies, Visteon Corporation, Volkswagen AG, WayRay AG
MARKET INTRODUCTION
Augmented Reality (AR) & Virtual Reality (VR) combines reality with digital content. Automotive companies are relying on AR & VR to improve their manufacturing system, maintenance, individualizing the cockpit, effective advertising, and marketing to enhance customer satisfaction level. AR applications are special 3D programs that enable developers to integrate digital context with the real world. VR uses the head-mounted display (HMD) to take the end through an artificial world to provide synthetic experience and virtual feedback. Increase in need of cost-effective, efficient manufacturing programs with real-time data analysis is fueling the automotive AR & VR market.
MARKET DYNAMICS
Rise in need for AR & VR in automotive manufacturing, growth in technically advanced devices, the advent of connected car technology, rise in gamification in the automotive industry for drivers’ safety, development of new products digitally, are driving the automotive AR & VR market. However, high dependence on internet connectivity to avail these technologies is hindering the market growth, especially in emerging nations. On the other hand, the formation of mixed reality (MR) by integrating AR & VR, increasing adoption of electric vehicles, and development of HUD system in for enhancing safety are providing ample opportunities to the automotive AR & VR market.
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Key players profiled in the report include Continental AG, DAQRI, HP Development Company, L.P, Hyundai Motor Group, Microsoft Corporation, Robert Bosch GmbH, Unity Technologies, Visteon Corporation, Volkswagen AG, WayRay AG
MARKET SCOPE
The “Global Automotive AR & VR Market Analysis to 2027” is a specialized and in-depth study of the automotive AR & VR industry with a special focus on the global market trend analysis. The report aims to provide an overview of automotive AR & VR market with detailed market segmentation by type, device type, and geography. The global automotive AR & VR market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading automotive AR & VR market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global automotive AR & VR market is segmented on the basis of type and device type. Based on type, the market is segmented as augmented reality (AR) and virtual reality (VR). On the basis of the device type the market is segmented into HMD, HUD, Handheld Device, and Gesture Tracking.
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Table of Content
1.INTRODUCTION
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. AUTOMOTIVE AR AND VR MARKET LANDSCAPE
5. AUTOMOTIVE AR AND VR MARKET – KEY MARKET DYNAMICS
6. AUTOMOTIVE AR AND VR MARKET – GLOBAL MARKET ANALYSIS
7. AUTOMOTIVE AR AND VR MARKET – REVENUE AND FORECASTS TO 2027 – TYPE
8. AUTOMOTIVE AR AND VR MARKET – REVENUE AND FORECASTS TO 2027 – DEVICE TYPE
9. AUTOMOTIVE AR AND VR MARKET REVENUE AND FORECASTS TO 2027 – GEOGRAPHICAL ANALYSIS
10. INDUSTRY LANDSCAPE
11. AUTOMOTIVE AR AND VR MARKET, KEY COMPANY PROFILES
11.1. CONTINENTAL AG
11.2. DAQRI
11.3. HP DEVELOPMENT COMPANY, L.P
11.4. HYUNDAI MOTOR GROUP
11.5. MICROSOFT CORPORATION
11.6. ROBERT BOSCH GMBH
11.7. UNITY TECHNOLOGIES
11.8. VISTEON CORPORATION
11.9. VOLKSWAGEN AG
11.10. WAYRAY AG
12. APPENDIX
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