Analysis of COVID-19 Crisis-driven Growth Opportunities in Barley Market
Barley has high level of minerals, antioxidants, fiber content, and vitamins. Rising awareness about the nutritional aspect of consumption of whole grains is one of the major factors driving the global barley market. Besides, surge in the demand for inclusion of natural ingredients in snacks is supporting the growth of the barley market.
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Barley market is divided into feed grade, malt grade, and food grade. Among all, malt grade is anticipated to dominate in the global barley market as a result of excellent extraction feature, rich enzyme content, and low moisture grade. Malt grade has high sweetening feature in the form of a food ingredient. On the other hand, market value of feed grade and food grade is likely to take a backseat due to decline in consumption of over recent years.
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Barley, a versatile, cereal grain that has a rich, nutlike flavor. The chewy consistency of the grain lends it a pasta-like appeal. The appearance of barley is akin to wheat berries, only a little lighter in color. When sprouted, barley is naturally very high in maltose. This sugar acts as the base for malt as well as syrup sweetener. When barley is fermented, it makes for a suitable ingredient in beer and numerous other alcoholic beverages. Over the years, several scientific studies have established that barley can help mitigate the risk of diseases and lend other health benefits.
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Barley provides many of the healthy vitamins and minerals that other whole grains do. It is also an important source of carbohydrates, vitamin C, fatty oils, and proteins. This makes it an ingredient with several uses in the food industry. Traditionally, was primarily used as a food grain but its other uses as a natural sweetener and a brewing ingredient became known. Today, barley malt is extensively used for producing alcoholic beverages.
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With consumers becoming more health conscious, they are cutting back on the consumption of alcohol and spirits, which is causing an adverse impact on the demand for barley malt. This has hampered the overall demand for barley, tugging the market in the downward direction. Moreover, there are other negative factors at play in the global barley market. These include: declining soil fertility, pest and disease infestation, and drastic changes in the climate. All of these have affected barley yields.
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