Impact Of Covid-19 Outbreak On Baby Clothing Market

Baby clothing refers to clothing that is designed for the children belonging to the age group of 0 to 36 months and has a length of 86 meter. In the earlier years, baby clothing which the babies wore was generally made up by the parents. However, in the later years, retailers decided to produce children’s goods which resulted in significant rise in the sales of the baby clothing. Changing lifestyle, increase in the women working population has increased the consciousness among the population regarding proper presentation of their babies. Therefore the market of baby clothing is growing significantly. Product innovation in order to develop new styles due to continuous demand among the consumers has become a key success for the baby clothing manufacturers.

The global baby clothing market has been segmented on the basis of materials, types and distribution channel. On the basis of materials, the global baby clothing market has been segmented into cotton baby clothing, wool baby clothing, and silk baby clothing.

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Cotton based baby clothing are popular among the population due to the comfort. Silk-based baby clothing also occupied a significant market share due to the rising demand for the fashionable wear coupled with the inclination towards the proper presentation of their babies in different occasions. Proper baby clothing is considered as the cultural and social practice among the parents in order to depict richness and difference in social classes. By different types, the global market of baby clothing has been segmented into innerwear, outerwear, nightwear, socks and tights. The baby clothing market has been further segmented on the basis of distribution channels such as online distribution channel and offline distribution channel. The offline baby clothing distribution channel is further segmented on the basis of supermarkets, hypermarkets and independent retail stores. Rising internet facilities and easy convenience have resulted in rising in popularity of online baby clothing distribution channel over the years.

The global baby clothing market is mainly driven by an increase in demand for the branded apparel among the population. Increase in income and changing life style of the parents is seen to benefit the baby clothing manufacturers on a larger scale. Parents too want their kids to move with the current trend and thus this is driving the global baby clothing market over the years. Brand preference of baby clothing has become a major market trend in recent years. Media and promotion of designer baby clothing coupled with visual merchandising at different supermarkets are also considered as some of the major drivers of the global baby clothing market.