The rivalry between Apple & Google
Apple can be performing on launching its own search engine like Google. As per reports, they have been posting the job announcements for search engineers. Apple is trying to make its Spotlight Search to bypass Google Search with iOS 14 beta.
According to reports, Google pays a billion bucks to Apple to stay their default search engine on iOS. And this deal has grabbed the attention of a UK market regulator. And probably owing to that, Apple can be trying to develop its own search engine.
As per Coywolf, there are many indicators of Apple performing on its search engine. The listings stress on the integration of Artificial intelligence (AI), language process (NLP) and machine learning (ML) into alternative services.
Launching of Search Engine by Apple:
The post also adds that with iOS 14 beta and iPadOS 14 beta, Apple’s Spotlight Search bypasses Google Search to indicate search results. Applebot, which is Apple’s web crawler, has been creep sites often moreover.
The Applebot support page was recently updated too. It has the below details that hint at the biggest launching of Apple’s search engine.
Going by the Spotlight Search behavior, there are speculations that Apple’s search engine may be an individualized knowledge hub. Coywolf suggests that it would be just like Google Assistant on automaton devices.
Benefits and User experience:
- It would be devoid of ads and fully non-public. However, there’s no clarity whether or not the search engine would stay exclusive to Apple merchandise or would be extended to alternative platforms moreover.
- Apple could put ML and AI to optimal use to return search results based on the user’s contacts, events, emails, files, messages, documents, maps, music, news, notes, photos, reminders, movies and TV shows, third-party apps, etc.
- There are parallel speculations that Apple’s new search engine if rumors are indeed true, is going to challenge Google’s monopoly on search and impact its ad revenue and data mining.
Eye on the Global Market:
According to some reports, Google pays Apple billions of Dollars to remain as the default search engine on the Safari Web Browser. The UK Competition and Markets Authority in July led out a statement that the arrangements between Apple and Google create a ‘significant barrier to entry and expansion’ for Google’s rivals in the search engine market. Since this deal between the two companies has come forth, it can be true that Apple may wish to part ways with Google soon.