- Telemarketing software automates customer outreach tasks for sales and marketing call centers. Telemarketing software is predominantly used to find prospective customers through telephone calls where they are requested to buy products or services. Businesses across the globe are exploring opportunities to reach out to a larger consumer base; so telemarketing is increasingly emerging as one of the leading, most effective, and economical marketing strategies.
- Different forms of cybercrimes, such as phishing and hacking, have increased rapidly, especially after the increasing use of internet during the COVID-19 quarantine phase, which has led to business interruptions and financial losses around the world. Telemarketing is very beneficial during the COVID- 19 outbreak, so customers can have direct access to their problems regarding products and services by calling to specific industries such as healthcare, and travel & transportation, among others.
- Furthermore, various collaboration tools such as video conferencing, employee chat, and quotes and invoices are used by telemarketing team managements to interact with customers.
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Global Telemarketing Software Market: Dynamics
Global Telemarketing Software Market: Key Drivers and Restraint
- Increasing use of telemarketing software to enhance customer relationship management (CRM) is one of the major factors driving the growth of the telemarketing software market.
- The growing need for advanced telemarketing software among both small and large enterprises is likely to be a major triggering factor for the market in the coming years.
- The number of massive data centers and call centers across the world is gradually increasing, which could create an immediate rapport with customers. This in turn is expected to accelerate the growth of the telemarketing software market.
- Leveraging artificial intelligence, machine learning, and Blockchain technologies to increase business productivity and explore better customers in real- time is projected to create an opportunity for the telemarketing software market.
- However, telemarketing has the potential to replace a sales team, which could lead to negative feelings among employees. This, in turn, can hamper the growth of the market.
North America to Account for Major Share of the Global Telemarketing Software Market
- In terms of region, the global telemarketing software market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
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- North America is anticipated to lead the global telemarketing software market, due to adoption of advanced customer management solutions by enterprises. In addition, the significant adoption of internet services and importance of telemarketing in the digital world are major factors accelerating the growth of the telemarketing software market across the region. Extensive adoption of telemarketing software by several industries, and technological developments across these industries are some of the other key factors anticipated to boost the growth of the market in North America.
- The telemarketing software market in Asia Pacific is expected to garner significant share due to rising number of call centers of various industries which provide inbound and outbound telemarketing calls along with all the necessary services such as call holding, transfers, and forwarding. This in turn is expected to fuel the growth of the telemarketing software market across the Asia Pacific region.