Programmatic Display Advertising Market – Introduction
- Companies are allocating a large portion of their marketing budget for digital marketing platforms. Digital marketing is an effective platform for a company to reach target customers.
- Programmatic display advertising is set advanced technology that allows advertisers to place online display advertisements for a potential customer while the customer is browsing the internet. In programmatic display advertising, potential customers are targeted on the basis of interest, age group, job roles, and current internet browsing content interests.
- Increasing social media platforms users also increases the interest of marketers and advertisers in online social media advertisements. Most social media platforms are offering programmatic display advertising business options to advertisers.
- Programmatic display advertising is majorly adopted by consumer electronics manufacturers, mobile app companies, and the service sector to provide detailed information about products by the user’s browsing records and content interest. Most startups are investing in programmatic display advertising to increase awareness about product features and for an effective market penetration strategy.
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Key Drivers of the Programmatic Display Advertising Market
- Increasing demand for digital advertisement and growing adoption of smart devices among users is expected to drive the programmatic display advertising market.
- Increasing demand for advanced digital marketing tools by advertisers and marketers to ensure impactful digital advertisement of products is expected to boost the demand for programmatic display advertising among companies.
- Companies are giving preference to social media advertising on user’s demographic factors to increase the conversion ratio of potential customers, which is expected to offer significant revenue opportunities to social media platforms through programmatic display advertising.
Lack of skilled professionals in adverting agencies expected to hinder the programmatic display advertising market
- Lack of skilled professionals in advertising and marketing agencies to adopt new technology tools to design programmatic display advertisements on digital platforms restrains the growth of the programmatic display advertising market
- The low adoption of smart devices in several countries also limits the growth of digitization in different regions. This, in turn, is expected to hamper the programmatic display advertising market.
Impact of COVID-19 on the Global Programmatic Display Advertising Market
- Companies are adopting digital platforms for business processes and marketing strategies due to the lockdown measures and to provide more reliable platforms to manage advertising activities for products. Companies are targeting more customers based on their content preference to provide exact information regarding products to increase sales during the lockdown period. The ever-increasing threat of COVID-19 is projected to boost the demand for programmatic display advertising solutions and services during the forecast period.
North America to Hold Major Share of the Global Programmatic Display Advertising Market
- North America holds a prominent share of the global programmatic display advertising market due to increasing digitalization among companies by adopting advanced devices and digital platforms from various sectors to operate their business activities.
- The programmatic display advertising market in Asia Pacific and Europe is expected to expand at a rapid pace during the forecast period due to the increasing adoption of smart devices among individual users as well as corporate companies. Companies are adopting and investing in advanced advertising technologies to maintain a strong social media presence.
Key Players Operating in the Global Programmatic Display Advertising Market
- Google, LLC.
Google, LLC. is a multinational company that develops and provides Internet-based products and services. The company’s core products include Google Search, Maps, Android Platform, Chrome Browser, Google AdWords, YouTube, Google Play, Gmail, and smartphones. Google, LLC. offers a range of wireless devices such as wireless chargers, Wi-Fi routers, citizen broadband radio service, Google Daydream View, Google Home, and Chromecast
- Adobe Systems Incorporated
Adobe Systems Incorporated provides digital marketing, e-learning, and digital media solutions. The company offers product and software services in digital media, digital marketing, and the print & publishing sectors. The company also delivers a wide range of legacy products and services in the printing and publishing sector such as e-learning solutions, technical document publishing, high-end printing, and web application development
Other key players operating in the global programmatic display advertising market include AppNexus Inc., DataXu Inc., NextRoll, Inc., Rocket Fuel Inc., MediaMath Inc., The Rubicon Project, Inc., and Microsoft Corporation
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Global Programmatic Display Advertising Market: Research ScopeGlobal Programmatic Display Advertising Market, by Ad Format
- Online Video
- Online Display
- Mobile Video
- Mobile Display
Global Programmatic Display Advertising Market, by Type
- Private Marketplaces
- Real-time Bidding
- Automated Guaranteed
Global Programmatic Display Advertising Market, by Industry
- BFSI
- Automotive
- Manufacturing
- Healthcare
- Government
- IT & Telecom
- Others
Global Programmatic Display Advertising Market Segmentation, by Region
- North America
- Europe
- Asia Pacific
- Middle East & Africa (MEA)
- South America
- U.S.
- Canada
- Mexico
- Germany
- U.K.
- France
- Russia
- Italy
- Spain
- Nordic
- Rest of Europe
- China
- India
- Japan
- Australia
- Singapore
- Malaysia
- South Korea
- Rest of Asia Pacific
- UAE
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
- Brazil
- Rest of South America
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