Global Stationery Products Market: Overview
Stationery products have been in the use for decades, perhaps centuries. With time and technology, products in the global Stationery products market have evolved and have become better for use. As the volume of consumption steadily rises, one must be wondering what lies in store for business in the next few years. The answers to such questions can be found in the upcoming report on the global Stationery products market by Transparency Market Research. Besides, the report also sheds light on the hurdles that players in the global Stationery products market will face during the forecast period. It delves into the opportunities that lie in store for the prevailing as well as upcoming players in the global Stationery products market.
Global Stationery Products Market: Notable Developments
Evolution has been the key to success in the global stationary products market for a long time. With changing consumer preferences, companies have had to make changes to their existing products or launch new ones. In the last few years, with the intervention of social media and television, companies have had to invest in marketing to remain relevant and competent in the global stationary products market. Hence, the two primary agendas for companies to sustain have been rolling out new products and investing in creative marketing ideas. Some of the notable developments in the global stationary products market are
- Linc Pen & Plastics Ltd had entered an agreement with Deli to manage its marketing campaigns in India. The partnership that came into effect in October 2018. Deli is the largest manufacturer of stationery products in Asia and hence will have the marketing acumen and advertising prowess to make the most of the business opportunity.
- In 2018, Gravey’s Office Products and Office Depot entered into an agreement wherein they merged a part of the two companies. The idea behind the merge is to offer Office Depot’s customers’ better innovation and service. In early 2019, Gravey’s started hosting some of Office Depot’s products on its website with tweak in the product and customer service.
Some of the prominent players in the global stationary products market are Linc Pens & Plastics Ltd., Fullmark, 3M, Muji, Staedtler, Maped, Artline, Faber-Castlle, Reynolds Pens, and Mead. The market is quite fertile for business for new players as there are hardly any regulations that govern the entry of players. It is a highly unorganized market place and hence the success rate for small players is quite high in the global stationary products market.
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