A recent study published by Transparency Market Research on the bovine colostrum market includes global industry analysis and opportunity assessment for 2019-2027. Revenue generated from the global bovine colostrum market was valued at ~US$ 2.6 Bn in 2019, which is estimated to rise at a CAGR of ~6.4%, to reach US$ 4.3 Bn by 2027.
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Medical nutritional food supports pregnant women and patients with conditions such as diabetes, other disorders, or severe illnesses by enhancing the immune system, and ensures intake of essential nutrients and supplements. These nutrition-packed foods are available through prescriptions from doctors, physicians, and health professionals. According to a field survey conducted by ColoPlus AB in 2015 on medical food, the use of colostrum in medical nutritional food strengthens the immune system of children diagnosed with acquired immune deficiency syndrome (HIV/AIDS). It also helps in reducing diarrhea and immune deficiency-related disorders.
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Anti-aging Properties of Colostrum-based Cosmetics & Skin Care to Boost Sales
Growth in the cosmetics industry has led to strategic shifts in the industry, such as combinations of cosmeceuticals and nutraceuticals for reversing the biological ageing process by using enriching cosmetic products with bovine colostrum. Usage of bovine colostrum on a regular basis reduces wrinkles on the face. The human growth factor present in colostrum helps in cell regeneration when used on a daily basis. These hormones stimulate cell growth in the dermal layer of the skin, which ultimately improves elasticity and thickness of the skin, thus reducing the problems related to ageing.
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Informative advertisement for bovine colostrum is one area that is found lacking, making strong marketing and promotional strategies the best opportunity for players to expand their reach and share in the bovine colostrum market. With the help of suitable advertisements, manufacturers will be able to expand their consumer base, as consumers will become aware of the benefits of bovine colostrum products. Promotions of such products can be done using popular mediums such as short films, audio-visual means such as televisions, radio, or plays, distribution of leaflets and social media. Social media is the best platform for the promotion of any product, and manufacturers may gain benefits by marketing their products by collaborating with influencers on platforms such as YouTube and Instagram.
Bovine Colostrum Market Segmentation
Bovine Colostrum Market by Nature
- Organic
- Conventional
Bovine Colostrum Market by Form
- Liquid
- Powder
- Capsule
- Tablet
Bovine Colostrum Market by End Use
- Dietary Supplements
- Sports Nutrition
- Functional Food
- Animal Nutrition
- Cosmetics
- Infant Formula
- Pharmaceuticals
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