The growing consumer preference regarding health benefits from a variety of health supplements is expected to fuel the demand for probiotic water, as it provides adequate nourishment. Probiotic water is an activated energy booster with live gram-positive bacteria that enhance the gut functioning. The probiotic water consists of live gut flora, one of the vital gastrointestinal microorganisms that helps in promoting improved digestion and energy utilization. The increasing demand for probiotics in the recent years has driven the innovation of probiotic water. Along with regular dietary supplements and physical workouts, consumers have been showing increased concern towards digestive and immune health to prevent life-threatening diseases, which is one of the major factors expected to drive the growth of the global probiotic water. Along with improvising immune system, probiotic water also hydrates the human body replenishing every cell by nourishing it with essential electrolytes, which finds the application for sports nutrition. Due to increasing demand for probiotic supplements in the recent years, the global probiotic water market is expected to witness significant growth during the forecast period.
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Growing Demand for Probiotic Water in Physical Health Products
The growing demand for physical health and fitness products is one of the major factors driving the growth of the probiotic water market. Though probiotic water is not constrained with age, it is extortionately consumed by youngsters to boost physical fitness by reducing the inflammation caused during heavy workouts. Many leading manufacturers of probiotic water have continued to represent their products in the global market over the years, which has increased their demand. Due to ample health benefits, probiotic water has wide distribution and supply chains across the world. There is a growing demand for probiotic water among the consumers as it has become an integral part of the workout diet, which is projected to drive the growth of the global probiotic water market.
Global Probiotic Water: Market Segmentation
On the basis of flavor, the global probiotic water market has been segmented as-
- Regular
- Flavored
- Blueberry
- Cherry
- Tender Coconut
- Kiwi
- Lemon
- Strawberry
- Others
On the basis of nature, the global probiotic water market has been segmented as-
- Organic
- Conventional
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Global Probiotic water: Key Players
Examples of some of the key players operating in the market are Garden of Life, Aspen Pure, LLC, Obi Probiotic Soda, Nature’s Way, Lovit Probiotic, Uncle Matt’s, Nexba Beverages, Imbibe Living, viscose, etc.
Opportunities for the Participants in Probiotic Water Market:
As a hydrating agent, probiotic water forms an active integral part of daily beverage. In the modernizing lifestyle, there is a great demand for probiotic water across the world. The key developers and manufacturers are showing keen interests in the manufacturing of probiotic water, as the global probiotic supplement market is expanding in terms of value, which is projected to create opportunities and higher returns for the investors of the probiotic water market in the future.
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Global Probiotic Water Market: Regional Outlook
Probiotic water is predominantly extracted and processed in North America, due to augmenting brands of probiotics. Especially in the U.S., consumers show a huge interest in probiotic water due to inflating neurological disorders. In Latin America, probiotic water is highly consumed as a preventive medicine to gastrointestinal diseases due to increased health awareness. In Europe, probiotic water has diverse supply chains and wide consumption due to growing concern for immune health. In Asia Pacific, probiotic water is used as a hydrating supplement for sports nutrition as probiotic water provides instant energy with low calories. In Middle-East & Africa, probiotic water is imported for developing physical health products and to promote healthy skin.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
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