Gluten-free Pasta Market: Introduction
The World Health Organization (WHO) has stated that nearly 1-2% of the global population has been affected by food intolerance and sensitivities. The organization also reveals that there is significant growth in prevalence of celiac disease, wherein gluten consumption triggers an immune response in the human body, causing serious damage to small intestine. These factors have provided immense opportunities for various free-from food market, including the global market for gluten-free pasta.
The research report presents a precise overview of the global gluten-free pasta market. It takes various aspect of this market, such as the key trends, market dynamics, and segmentation, in consideration, to predict its performance over the period from 2018 to 2026. It also offers an assessment of each of the regional markets for gluten-free pasta across the world.
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Gluten-free Pasta Market: Notable Development
- The trend of non-wheat pasta has gained momentum in North America. According to Washington Post, non-wheat pasta is a US$250 mn industry in the U.S. alone. The wide range of innovative noodles that features various ingredients, textures, flavors, and nutritional profiles, sends a clear message that North Americans have embraced the reinvention of pasta. Explore Cuisine, Banza, Tolerant, and various other North American brands, which specialize in pulse pastas, are shifting their focus away from carbs and, instead of that, are underlining the high-protein ingredients on the front of their packages.
Some of the key players in the global gluten-free pasta market are Quinoa Corp., AMI Operating Inc., H.J. Heinz Co., Barilla, RPs Pasta Co., Bionaturae LLC, Pastificio Lucio Garofalo S.p.A., Jovial Foods Inc., and Doves Farm Foods Ltd. These players are concentrating on innovation in products, using new flavors and ingredients, to maintain their position in the worldwide gluten-free pasta market.
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Rising Number of Gluten Intolerant People to Support Market’s Growth
As of 2017, nearly 40 mn people were gluten intolerant or gluten-sensitive in the U.S. alone while in Europe, nearly 70 mn people were suffering from wheat intolerance. This has act as massive trigger for the demand for gluten-free products, including gluten-free pasta across the world, since consumers with food intolerance remain very conscious about what they eat.
The rising concern among the consumers regarding food ingredients has prompted players in the food industry to come up with various free-from food products, which, in turn, has boosted the global gluten-free pasta market substantially. Apart from this, the increasing number of patients suffering from celiac disease is also reflecting positively on the sales of gluten-free pasta across the world.
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Asia Pacific to Report Faster Growth
Regionally, the global gluten-free pasta market registers its presence across North America, Asia Pacific, Europe, Latin America, and the Middle East and Africa. Among these, Europe and North America has surfaced as the leading regional markets for gluten-free pasta. The high number of people suffering from celiac disease and wheat intolerance is the key factor behind the growth of this market. With this number continuing to increase, both the regional markets are likely to remain on the top over the next few years. Asia Pacific, on the other hand, is anticipated to report a faster growth in the near future, thanks to the rise in health conscious population and the increase in their disposable incomes.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
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