Sports and Energy Drinks market research report is a meticulous investigation of the current scenario of the market, which covers several market dynamics. This market report also performs the systematic, objective and exhaustive study of the facts related to any subject in the field of marketing. The report consists of all the detailed profiles for the Sports and Energy Drinks market’s major manufacturers and importers who are influencing the market. This report employs various basic steps of market analysis that include surveys, focus groups, personal interviews, observations, and field trials. Thus global Sports and Energy Drinks market research report will surely help clients achieve their business goals.
Some of the Core Players Global Sports and Energy Drinks Market are PepsiCo, The Coca-Cola Company, Red Bull, Monster Energy, Abbott, Rockstar Energy Drink, BRITVIC PLC, Grupo AJE, and so on.
Global Sports & Energy Drinks Market is valued at an estimated USD 32.00 billion in 2018, and this value is projected to rise to USD 78.10 billion by 2026, undergoing with a CAGR of 11.80% in the forecast period of 2019-2026.
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Market Segmentation
By application
By ingredients
On the basis on ingredients
By consumption time
By distribution channel
On the basis of geography
Recent Industry Developments
In June 2018, All Market Inc. (AMI), the parent company of coconut water maker Vita Coco, acquires Runa, an organic energy drink brand made with the guayusa leaf (a plant which is native to the Amazon Rainforest). AMI with this acquisition has entered into the natural energy drinks market. This is a huge opportunity for Runa that’s working well in natural [retail] and that can be slightly repositioned and developed really well in conventional channels, increasing the sale of its natural energy drinks globally.
In October 2018, Zydus Wellness has acquired Heinz India Business, and It will now own brands like Complan, Glucon-D. It would bring the brands like Complan, Glucon-D, Nycil and Sampriti Ghee in its Ghee. Glucon D, is the leader of the drinks segment in India. With the acquisition, Zydus Wellness would continue to be a leading player in the wellness domain. It would lever the strengths of the legacy brands and its capabilities to merge science and innovation, driving value for consumers and stakeholders.
Key players
PepsiCo, The Coca-Cola Company, Red Bull, Monster Energy, Abbott, Rockstar Energy Drink, BRITVIC PLC, Grupo AJE, Champion Nutrition, Cloud 9 Drink, Frucor Suntory, The Kraft Heinz Company, RUN, GUSTO ORGANIC LTD, Labrada Nutrition, Staminade, Nestlé, Boost Drinks, Bomb Energy Drink, Hype Energy Drinks, CytoSport, Inc., Lucozade Ribena Suntory, GUSTO ORGANIC LTD, Frucor Suntory, BRITVIC PLC, Dr Pepper Snapple Group, Acrtic, Beverage Company International INC, ig Red, AriZona, Keurig Dr Pepper Inc., Living Essentials Marketing, LLC and others.
Market Drivers and Restraints
Market Drivers:
- Rising awareness of sports & energy drinks has catered to increased purchase by consumers. Consumers are now more aware of the benefits and availability, and readily purchase such drinks.
- Increased campaigns by key players to promote energy drinks for tapping customers other than athletes have contributed to the steady growth in the market. Now, the myth that sports and energy drinks are to be consumed only by athletes and sportspersons has been broken, and it is now believed that it can be consumed by the layman.
- Innovative products with wide range of flavors are introduced to cater to different tastes and preferences of consumers. This has made it possible to attract a wide base of customers.
Market Restraints:
- Stringent regulatory frameworks act as a restraint which hampers the sale of sports and energy drinks will act as a restrain for the market.
- Health risks associated with the consumption of sports & energy drinks prevents people from consuming such drinks as it can have an adverse effect on their health.
Growth Factors
Developing prominence of the sports & energy drinks among consumers is the real key factor driving this market. The companies are focusing on attracting the female consumers towards sugar-free or light drinks which anticipate fostering the growth of the market in future. Young people are inclining towards sports & energy drinks and constant innovation in the taste of these drinks are expected to fuel the growth of the market. The increase in the use of the natural ingredients in the sports & energy drinks is positively enhancing the market growth. Rising health concerns are encouraging the vendors to launch innovative drinks from the extract of organic raw green coffee beans and organic guarana. However, false claims that are done by few vendors about the sports drinks may hinder the global sports and energy drinks market growth to some extent.
Consumer focus on health and wellness: The commonness of incessant illnesses is ascending among the maturing populace and the social insurance benefit is getting costly with time. This is driving people to search for reasonable intends to keep up their wellbeing and prosperity. Therefore, they are spending more on wellbeing and health items, for example, caffeinated drinks as these items give them basic supplements, enhance efficiency, and lifts vitality.
Increasing cases of obesity: Sports and energy drinks are improved with sugar. The extreme utilization of these beverages, for the most part by adolescents, may cause weight gain and stoutness.
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