Today’s companies demand highly focused, comprehensive and detail-oriented information about the market so that they have a clear idea about the market landscape. The Performance Analytics market research report is generated with a combination of detailed industry information and the use of the latest tools and technology. The study of this market research report covers an analysis of market attractiveness, in which each segment focuses on its market size, growth rate and overall attractiveness. The Performance Analytics market research report plays a key role in the development of sales, advertising, marketing and promotion strategies.
Leading Players Performance Analytics Market are IBM, SAP, SAS, Oracle, Siemens, Adaptive Insights, Xactly Corp, Optymyze, ServiceNow, CallidusCloud, Callidus, Quantros, NICE Ltd, Tidemark, Prophix Software, TAGETIK SOFTWARE S.R.L. McKinsey & Company, ScienceSoft USA Corporation, Teradata, Tata Consultancy Services Limited, among others
Global performance analytics market is set to witness a healthy CAGR of 20.50% in the forecast period of 2019 to 2026. The report contains data of the base year 2018 and historic year 2017.
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Recent Industry Developments
In July 2017, ServiceNow launched a new platform Jakarta that will automate and increase the efficiency of the business process by enhancing the features like platform interface, performance analytics, service now express and security operations
In June 2016, IBM and Acxiom LLC announced their collaboration which will help and empower the business to utilize advanced predictive consumer analytics on IBM cloud. The alliance solved a major problem of data scientist by providing them the curated and extensive data sets which restricts the time consumption in data preparation. The technology also helps the business in making decisions on marketing objectives through highly predictive variables
In 2017, North America is expected to dominate the market.
Performance analytics refer to an analytics application that helps to simplify tracking, dashboarding and reporting of key performance indicators. It helps the businesses in answering the key questions through which the business quality can be enhanced and cost is reduced. It is widely used in various industries like banking, financial services, insurance, and manufacturing, E-commerce for sales and marketing analytics, employee performance analytics as well as their financial and operational analytics. Organizations can achieve their operational goals as well as performance goals.
Competitive Analysis
Global performance analytics market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of performance analytics market for global, Europe, North America, Asia-Pacific, South America and Middle East and Africa.
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Market Segmentation: Global Performance Analytics Market
By Application
Sales and Marketing Performance Analytics
Financial Performance Analytics
Supply Chain Performance Analytics
IT Operations Performance Analytics
Employee Performance Analytics
Others
By Analytics Type
Predictive Analytics
Prescriptive Analytics
Descriptive Analytics
By Deployment Model
On-Premises
Cloud
By Organization Size
Small and Medium Businesses
Large Businesses
By End User
Banking, financial Services and Insurance
IT and Telecommunications
Retail and E-Commerce
Government and Defense
Healthcare
Manufacturing
Energy and Utilities
Construction and Engineering
Others
By Component
Software
Services
By Geography
Asia Pacific (China, South Korea, Japan, India, Australia, Singapore, Thailand, Indonesia, Malaysia, Philippines, Rest of Asia-Pacific)
North America (US, Canada, Mexico) {Market Revenue (USD Billion), Growth Analysis (%) and Opportunity Analysis}
Europe (Russia, Turkey, Belgium, Netherlands, Switzerland, Spain, France, Germany, Italy, UK, Rest of Europe {Market Revenue (USD Billion), Growth Share (%) and Opportunity Analysis}
South America (Brazil, Argentina, Rest of South America) {Market Revenue (USD Billion), Growth Share (%) and Opportunity Analysis}
Middle East and Africa (South Africa, Egypt, Saudi Arabia, United Arab Emirates, Israel, Rest of Middle East and Africa) {Market Revenue (USD Billion), Growth Share (%) and Opportunity Analysis}.
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