Global Digital Textile Printing Market: Overview
Digital textile printing refers to a specialized form of wide-format, roll-to-roll inkjet printing. Printers that are built solely with the purpose of feeding rolls of fabrics are gradually substituting some traditional flat-screen and rotary printing equipment. These traditional equipments are utilized for the purpose of industrial textile printing. The growth of the global digital textile printing market is likely to be shaped by the flourishing business of the textile industry.
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Digital textile printers are capable of ejecting tiny droplets of ink directly onto varieties of non-stretch synthetic and natural textiles whereas textile dye sublimation process is able to work only on poly/blend and polyester fabrics. The type of post-treatment and pre-treatment processes and the inks to be utilized is dependent on the type of fabric that is to be decorated and how the fabric will be put to use. Suitability for use across many applications in the textile industry is likely to support growth of the global digital textile printing market in the years to come.
Many of the manufacturers of apparel and decor fabrics are of opinion that digital textile printing is a promising solution for the reduction of energy and water consumption. It also helps in the lessening of water and waste pollution related to the traditional methods of textile printing and dyeing. Some experts are of opinion that digital fabric painting is capable of reducing use of electricity up to 30% and water use by nearly 90%. The environment friendly aspect of the product is likely to promote growth of the global digital textile printing market in the years to come.
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The global pandemic, Covid-19 is estimated to leave considerable impact on global digital textile printing market as the demand for the product from most of its end use sectors is bound to witness a drop due to low consumer spending, lockdowns, and job losses. However, the demand for product is likely to remain high in the pharmacy sector, which is witnessing growth due to the spread of coronavirus.
Type, substrate, application, and region are the four important parameters based on which the global digital textile printing market has been categorized. The sole aim of such segmentation is to offer a clearer and detailed view of the global digital textile printing market.
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Global Digital Textile Printing Market: Geographical Analysis
The digital textile printing market in Europe is forecasted to observe considerable growth owing to expansion of the printing industry. In Europe, digital textile printers are witnessing rapid growth in a bid to cater to the rising demand for high quality variable data printing, shorter runs, and faster turnaround times. In addition, rising demand from the fashion industry is likely to bolster growth of the digital textile printing market in Europe.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.