This Report encloses comprehensive analysis on the market and are assessed through volume and value data validated on three approaches including top companies revenues. It concludes with precise and authentic market estimations considering all the parameters and market dynamics. Every crucial and decisive detail for the development and restriction of the market is mentioned in fine points with solutions and suggestions that may affect the market in near future. Segmentation of the market are studied specifically to give profound knowledge for supplementary market investments.
Under end user segment, retail is the leading industry. The adoption of digital out-of-home (OOH) is high in this industry. Advertisement featured on digital display is mainly comes from retailers. For instance, in April 2019, H&M, a clothing retailer has executed a number of advanced deployments, such as an interactive voice mirror in Times Square, New York City. It is installed through a collaboration with digital signage provider Visual Art, digital experiences provider Ombori and Microsoft Corporation. The retail chains are considered to be the ideal environment for DOOH solutions.
The global digital out of home (DOOH) market accounted to US$ 6,084.1 Mn in 2018 and is expected to grow at a CAGR of 11.3% during the forecast period 2019 – 2027, to account to US$ 15,905.7 Mn by 2027.
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Geographically scattered with several departments, the CMOs in the industry greatly benefit from the flexibility and precision offered by DOOH advertisement. The FMCG sector is among the major contributors to the Digital OOH in retail industry, and is also expected to make the most from available information such as sales performance, weather, and time of the day. Furthermore, location based OOH is the widely adopted strategy among the retailers, where dynamic localization is not just used by FMCG and food, but the fashion retailers are also showcasing noteworthy interest in location-based DOOH content. Geographically, the market for digital out-of-home (OOH) is dominated by Asia pacific region.
Top Key Players: JCDecaux, Clear Channel Holdings, Inc., Outfront Media, Inc., Lamar Advertising Company, Fairway Outdoor Advertising, LLC, Lightbox OOH Video Network, Bell Media, Inc., Ayuda Media Systems, Signagelive, and Real Digital Media.
Major Key questions answered through this research report:
- What are the top key players of the global digital out-of-home (OOH) market?
- What are the strengths and weaknesses of the global digital out-of-home (OOH) market?
- What are the highest competitors in the market?
- What are the different marketing and distribution channels?
- What are the global market opportunities in front of the market?
- What are the key outcomes of SWOT and Porter’s five techniques?
- What is the global market size and growth rate in the forecast period?
Growing demand of Digital Advertising worldwide
The digital out of home market is swiftly switching towards digitalization as traditional advertisers gradually realize the value of trading static billboards for digital. Digital out of home can deliver content that responds to the audience directly. With the rising digital targeting tools, advertisers are targeting the audience and increase the overall effectiveness of their campaign.
Replacement of Traditional Billboards with Digital Billboards is fuelling the market growth
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Consumers now have access to numerous modes, but they are more attracted to digital channels as they provide information on a real-time basis and they are more engaging. Digital modes are more accessible in generating a larger scope for highly developed conversations with consumers. A digital billboard is an effective form of advertisement which reaches people through an interactive way. Many government agencies depend on digital billboards to deliver emergency messages and allow the public to help law enforcement. In the U.S the adoption of digital billboards is high. U.S consumer gets attracted easily towards the billboards while crossing the roads. Hence, these factors are boosting digital out of home market.
Global Digital Out Of Home Market Segmentation:
By Type
• Billboards
• Transit
• Street Furniture
• Place-Based
By End User
• Automotive
• Retail
• Consumer Products
• BFSI
• Telecom
• Others
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