According to the predictions made in the latest report by Quince Market Insights, an increasing need for managing beacons and also awareness about proximity marketing is expected to drive the growth of�Beacon Management Software Market. This has resulted in some major developments by companies operating on the market have in consolidating their market positions and looking for further opportunities.
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A beacon is a device that uses the Bluetooth to transmit data to certain devices. Numerous beacons have been installed in public places such as malls. Beacon management software helps keep track of all beacons installed inside an organization at various locations. It also gives insights into the activities of visitors and their responses to the messages they obtain.
Segmentation for better understanding of this market and its growth prospects:
The beacon management software market has been segmented into components and end user. Based on component, the market has been segmented into software and services.
The market was segmented into retail and non-retail, based on end user. Beacon management software is used more in the retail sector than non-retail, as retailers are now becoming aware of the benefits of marketing proximity. The messages sent from the beacons ‘ Bluetooth Low Energy (BLE) signals are tailored to suit company’s marketing strategies using the beacon management software.
Significant Factors Impacting Market Growth:
o Awareness about proximity marketing
o An increasing need for managing beacons
o Development of smart cities
Regional distribution and potential areas for growth:
By region, the beacon management software market is estimated to be dominated by North America, Western Europe, and the Asia Pacific during the forecast period. With technological advancements and a cluster of global companies operating in these regions, these regions hold key to the growth and development of the beacon management software market during the forecast period. Most of the leading companies have operations in these regions to cater to the potential end users in the respective region.
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The North America internet of beacon management software market is further segmented by US, Canada, and Mexico, whereas Germany, UK, France, Italy are estimated to be some of the major markets in Western Europe. �Asia Pacific region is segmented by China, Japan, South Korea, India, and Australia. During the forecast period the Middle East and Eastern Europe are estimated to be potential markets with increasing demand. In these regions, the major countries include Russia, the UAE, Saudi Arabia, Israel and others.
Companies Covered: Kontakt.io, Estimote, Inc., Gimbal, Aruba Networks, Beaconinside GmbH, and Glimworm Beacons
Market Segmentation:
By Component:
Software
Services
By End User:
Retail
Non-Retail
By Region:
North America
By Country (US, Canada, Mexico)
By Component
By End User
Western Europe
By Country (Germany, UK, France, Italy, Spain, Rest of Western Europe)
By Component
By End User
Eastern Europe
By Country (Russia, Turkey, Rest of Eastern Europe)
By Component
By End User
Asia Pacific
By Country (China, Japan, India, South Korea, Australia, Rest of Asia Pacific)
By Component
By End User
Middle East
By Country (UAE, Saudi Arabia, Qatar, Iran, Rest of Middle East)
By Component
By End User
Rest of the World
By Region (South America, Africa)
By Component
By End User
Reasons to Buy This Report:
Market size estimation of the global beacon management software market on a regional and global basis
The unique research design for market size estimation and forecast
Profiling of major companies operating in the market with key developments
Broad scope to cover all the possible segments helping every stakeholder in the market
Customization:
We provide customization of the study to meet specific requirements:
By Segment
By Sub-segment
By Region/Country
Contact:
Quince Market Insights
Ajay D. (Knowledge Partner)
Office No- A109,
Pune, Maharashtra 411028
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