With greater acknowledgement of hand hygiene in infection control, the global market for hand hygiene is likely to display substantial advancement. Practicing hand hygiene is one of the simplest, most inexpensive yet most effective ways of preventing infections and diseases. Research in healthcare proves that cleaning one’s hands thoroughly can significantly reduce the spread of germs. As a result, hand hygiene is correctly termed as a ‘do-it-yourself’ vaccine.
Eating food with contaminated hands can result in contracting diseases such as staph, salmonella, e-coli, respiratory illnesses, and gastrointestinal disorders such as diarrhea. Cleaning hands properly can significantly reduce the risk of these contagious diseases.
Global Hand Hygiene Market: Drivers and Restraints
The increasing use of soaps, hand wash, sanitizers, rubs, and disinfectants is guiding the growth of the market. The shift from conventional soap bars to liquid hand wash, growing bacterial and pathogen infections, rising number of healthcare practitioners, and healthcare associated infections are contributing towards market growth.
The initiatives of the World Health Organization (WHO), such as ‘SAVE LIVES: Clean Your Hands’ campaign (2009), Clean Care is Safer Care program (2005-2015), and Infection Prevention and Control (2015-2017), that focus on the prevention of on-site infection among healthcare workers and patients will be successful in creating awareness about the importance of hand hygiene, thereby boosting the expansion of the market. In alignment with the aims of these programs, the WHO declared May 5 as the World Hand Hygiene Day.
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The U.S.-based healthcare organization, Center for Disease Control and Prevention (CDC), has introduced a campaign called ‘Clean Hands Count’, which empowers patients to participate in their care by reminding or asking healthcare professionals to wash their hands. The campaign addresses the various misconceptions and myths surrounding hand hygiene.
On the other hand, absence of hygiene-related training and education in several regions might slacken the growth of the market. Moreover, studies reveal that a low percentage of world population practice hand hygiene. Experts believe that the low grasp of facts about the importance of hand hygiene among people is the reason for this low percentage. However, the persistent efforts to spread awareness about the significance of hand hygiene by several international and government bodies through campaigns and programs is expected to aid the expansion of the market.
Global Hand Hygiene Market: Regional Outlook
Based on geography, the global hand hygiene market can be segmented into Asia Pacific, North America, Europe, and the Rest of the World (RoW). North America is likely to dominate the regional scenario as high awareness related to hand hygiene, training to healthcare professionals, and adherence of standard guidelines are guiding the growth of the hand hygiene market in this region. A number of health systems and hospitals in the U.S., such as Cedars-Sinai, Froedtert Hospital, Baptist Health, and Exempla Lutheran Medical Center, have been participating in the promotion of hand hygiene by ensuring the compliance on the part of healthcare providers through education programs, hand hygiene protocols, and stringent monitoring.
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Asia Pacific, Latin America, and Africa furnish considerable opportunities for growth. Implementation of hand hygiene campaigns in these developing regions is a major factor promising growth, resulting from rising awareness. WASH-in-School, a program initiated by UNICEF in China, for instance, promotes the construction of drinking water fountains and toilets in schools, in addition to promotion of hand hygiene. In India, Hindustan Unilever Limited (HUL), in collaboration with Swach Bharat Abhiyaan campaign, has been encouraging every citizen to wash hands regularly, before eating and cooking and after using the toilet.