Growth in penetration of smartphones and personal devices, such as tablets and smart watches, along with the evolving technology, has transformed an individual’s way of living. The mobile payment trend has taken over traditional payment method, owing to current cashless transactions done using mobiles as a payment method. This payment method is easy and a hassle-free way to pay money virtually. Increased adoption of mobile payment in emerging economies of Asia-Pacific is expected to continue to foster growth in the mobile payment market in the coming years.
Mobile payment is used in stores and to make remote location payment via messages or mobile apps. Different types of mobile payment mediums, such as near-field communication (NFC), have been developed to provide faster money transactions. The mobile payment industry witnessed an important development when Apple announced the launch of Apple Pay, its new payment feature.
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Retail segment is projected to maintain its lead in the overall mobile payments market as the rising number of tech-savvy consumers are opting to shop online with their smartphone. Similarly, hospitality & transportation segment is anticipated to witness robust growth as these service providers have started to offer their services through online apps, since consumers are frequently making their travel bookings through mobile/smartphones.
Key players profiled in the report include Orange S.A., Vodacom Group Limited, MasterCard Incorporated, Bharti Airtel Limited, MTN Group Limited, Safaricom Limited, PayPal Holdings, Inc., Econet Wireless Zimbabwe Limited, Millicom International Cellular SA, and Mahindra Comviva.
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Key Findings
Increased penetration of smartphones and online services would accelerate the growth of the overall mobile payments market.
China would remain the leading revenue generating country throughout the period, growing at a CAGR of 35.1 % during the forecast period.
In 2015, mobile money accounted for 75% of the overall mobile payments market share.
Hospitality & transportation is anticipated to grow at an unprecedented rate of 34.5% during the forecast period.
Key players profiled in this report include Orange S.A. (France), Vodacom Group Limited (South Africa), MasterCard Incorporated (U.S.), Bharti Airtel Limited (India), MTN Group Limited (South Africa), Safaricom Limited (Kenya), PayPal Holdings, Inc. (U.S.), Econet Wireless Zimbabwe Limited (South Africa), Millicom International Cellular SA (Luxembourg), and Mahindra Comviva (India).
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