- Rising demand for vehicle safety is expected to drive the automotive morphing controls market globally. The morphing controls/ buttons can appear and disappear beneath a surface when the proximity sensors installed in the control board detect motion of human hands over the morphing control surface. This is an active technology that aims to reduce the time spent looking away from the road while the driver is operating the vehicle.
- The morphing control panel is fitted with sensors, electronics, and electro-mechanical devices that enable the morphing switches to move below the surface of the control panel.
Key drivers of Automotive Morphing Controls Market
- Stringent regulations pertaining to vehicle safety are expected to propel the global automotive morphing controls market. According to NHTSA, in the U.S., distracted driving was a major reason for vehicle accidents. In 2018, distracted driving claimed 2,841 lives. Therefore, safety regulations enacted by NHTSA (National Highway Traffic Safety Administration), USA, prevent automakers to install any devices that keeps drivers attention away from the road more than 5 seconds. Therefore, morphing controls, which reduces the time required for driver to turn on/ off a system in a vehicle, are expected to be accepted readily by automakers in their vehicles and subsequently, boost the global automotive morphing controls market.
- Rise in demand for luxury and comfort vehicles is expected to drive the global automotive morphing controls market. Economic developments across the globe and rise in disposable income of the population have enhanced the living standards of the population across the globe. Therefore, several people across the globe can afford their personal mode of transport and consequently, fuel the demand for vehicles. Furthermore, automakers launch/ adopt new and latest vehicle features and advanced technologies in vehicles to attract more number of consumers. These factors mentioned above are expected to drive the global automotive morphing controls market.
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Automotive Morphing Controls Market: Restraint
- The morphing control technology is in the early phase of its product life cycle. Therefore the cost of the technology is expected to be relatively higher than touchscreen control boards. This, in turn, may increase the final cost of the vehicle and consequently, restrain the market.
North America and Europe combined are anticipated to account for major share of automotive morphing controls market
- In terms of region, the global automotive morphing controls market can be segmented into North America, Europe, Latin America, Asia Pacific, and Middle East & Africa. North America and Europe, cumulatively, are expected to account for a major share of the global automotive morphing controls market.
- High disposable income of the population and openness towards new technologies in these regions are propelling the automotive morphing controls market. Rise in awareness about benefits of morphing controls among consumers in countries across North America and Europe is further propelling the global automotive morphing controls market in these regions.
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Key Players Operating in Automotive Morphing Controls Market
The global automotive morphing controls market is in the nascent phase. Therefore, only few key players have introduced automotive morphing controls in the market. A few players operating in the automotive morphing controls market are:
- Continental AG
- IBM
- Detroit Engineered Products